Aug 19, 2014

Antabax Receive Prestigious Asia Responsible Entrepreneurship Awards 2014

Antabax, self-care network of reliable and innovative antibacterial property Lam Soon Edible Oils Sdn Bhd wasnamed the winner of the prestigious Asia Responsible Entrepreneurship Awards (AREA) 2014 by Asian Enterprise in the category of Health Promotion for the campaign, Hand Hygiene Campaign 2013 National. 

The award is given in recognition of the efforts Antabax firm to promote good hand hygiene habits among school children through two major projects - Amai-Amai Cheers Challenge 2013 National and reality game show, Lat-strap-Lat. 

According to Mr Francis Ng, General Manager of Product Marketing Home and Personal Care Lam Soon Edible Oils Sdn Bhd, received the award AREA motivate Antabax to continue to support and develop the brand identity that emphasizes cleanliness, efficiency, reliability and approachable nature, in addition to providing innovative and high quality products to the consumer. 

"Winning this award gives us inspiration and confidence in Lam Soon. It encourages us to further improve performance with higher goals to promote good hygiene 
among Malaysians. We believe we can produce more 
more innovative programs involving our brand and continues to be recognized for their efforts that have been done, not only locally but internationally as well! "said Mr Ng. 

AREA Enterprise Asia Awards recognize and honor the businesses in Asia champion of sustainable and responsible entrepreneurship, and held in four regions, namely Asia Southeast Asia, East Asia, South Asia and West Asia. 

Mr Ng, Antabax promote and emphasize in forming habits of good health and hygiene life through innovative campaigns that incorporate unique elements such as tradition, culture and heritage of the game. 

"Pat Amai-Amai and" Lat-strap-lat "visited about 100 schools during National Hand Hygiene Campaign in 2013, while the reality game show aired on ASTRO averaging 2.1 million total viewers per week. Both of these initiatives also support the Ministry of Health and Ministry of Education Malaysia, "said Mr Ng as cover. 


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