TOP Laundry Detergent, developed by LION Corporation Japan, is the No. 1 Total Laundry Detergent brand in Malaysia. In recognition of the continuous support of consumers the brand held the ‘Peraduan TOP Setia Bersamamu’ recently, culminating in a fun-filled, family-focused finale that saw 10 families competing for a Grand Prize of 5-day, 3-night holiday trip for four to Tokyo, Japan at AEON Bukit Tinggi, here.
TOP is championing the concept of Hygienically Clean Living to encourage cleaner laundry, more comfort and a better sense of well-being. The brand embarked on an awareness campaign to educate consumers on differentiating between visibly cleans versus hygienically clean laundry, recently and the Peraduan TOP Setia Bersamamu contest and roadshow is a continuation of the campaign.