Aug 31, 2020

Baloy, one of the Fastest Growing E-Commerce Businesses Nationally



Baloy is an online platform with a unique O2O/C2M business model: an online to offline, customer to manufacturer business model. Baloy's company’s mission is to build a healthy buying ecosystem to boost and uplift the Malaysian FMCG industry and subsequently, the country’s economy...


Baloy utilizes big data constantly generated by mobile data, internet, social networks and smart homes and e-commerce ventures to analyse potential customers buying patterns and preferences to intuitively predict a customer's favourite or preferred items based on their shopping and search history. This enhances their shopping experience and saves them browsing and search time. 



Baloy Sdn Bhd was founded in 2019 and headed by Dan Lim and recently celebrated the opening of its 46th brick and mortar Baloy Member Mart outlet in Kota Damansara..   

For a company that only started a year ago, Baloy has grown by leaps and bounds, and is planning to open 100 stores by December this year!!! How amazing right?! 



As of March 2020, the business has established 45 Member Mart outlets across Perak, Selangor, Kuala Lumpur, Negeri Sembilan, Melaka and Johor and is one of the fastest growing businesses nationally, and is now seeking new investors to be part of their exciting growth.  



baloy.com.my is an online grocery shopping website that caters to the Malaysian mass market. 

Established in 2019, the website, created by Baloy Sdn Bhd is a newly-formed Online to Offline platform offering a variety of daily groceries at the lowest competitive prices possible.



With over 500 products from reputable brands like Nestle, Yeo’s, Jalen and Adabi, Baloy has built a loyal following of shoppers made up of mainly members. 

The company operates on a subscription basis, with two types of membership: Basic Member and Gold Member.   

Basic members have a purchase quota of RM300, while Gold members enjoy a spend quota of RM500 per week on the Baloy website or at any of their 46 physical outlets. Gold members also get to enjoy a RM10 cashback for every successful friend referral they bring in. 



All Baloy members enjoy various attractive rewards and promotions and easy pick up of their grocery orders to save time and avoid unnecessary hassle.  


The Baloy Bazaar encompasses programmes such as weekly / monthly promotion, member registration & educational workshops. Members of the public are welcome to participate by signing up as members to enjoy member privileges, benefits and tutorials that are provided throughout the bazaar. 



We were over at the launch of Baloy Member Mart outlet in Kota Damansara and was pleasantly surprised to find so many amazing deals on my favourite groceries there as well as meet popular and down-to-earth Malaysian celebrity, DJ Dina Nadzir who was there too....

Facebook: @baloymembermart 
Instagram: @baloymembermart 

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