Dec 18, 2014

F&N Creameries Malaysia Launches JWEL, The New Royal Range of Ice Cream Sticks

Do you like ice cream? I think most people like ice cream. Besides, do you know ice cream is good to eat when you are having a sore throat, or on a very hot day? I never fail to let my children enjoy some ice cream whenever they have a sore throat , it soothes their pain and their tempers too...

Yours truly was truly spoiled for choice when she received some simply awesome ice cream recently. 

Not sure if you have heard of it, but JWEL, The Ice Cream Empire, created by F&N Creameries is the latest indulgence around!!!

JWEL consists of a fascinating cast of five nobles, each of whom presents a distinctively delicious premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, each stick introduces its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.

Through JWEL, you are getting so much more than just a luxurious ice cream experience, you’ll also be invited into a world of indulgence and intrigue.

The Story Behind JWEL, The Ice Cream Empire

Meet The Decadent Duke of Vanilla, The Curvaceous Countess of Tiramisu, The Delectable Duchess of Double Chocolate, The Extravagant Earl of Caramel and The Brazen Baron of the Dark Forest. Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies. 

I just love the names, don't you?... they sound so romantic , in my opinion, but the ice cream taste is just amazing for all those with a sweet tooth...

Like any great empire, JWEL has many twists and turns in its background. The stories of its characters are told right on the vividly patterned ice cream packaging; each wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.


An Ice Cream that Changes the Rules of Luxury

JWEL offers a unique experience by turning the ice cream category rules upside down. It is a luxury product that treats itself with a touch of irreverence. The JWEL name itself bends the rules, wittingly inserting a diamond and shortening the accepted spelling – putting a new twist on luxury. True connoisseurs, seekers of indulgence, are rewarded for daring to be different, with a kindred sense of humour and wit that mirrors their own.

Go get some of these JWEL Ice Cream now... they are truly wickedly delicious!!! ......and so affordable too!!!!

Where to Find JWEL Ice Cream Sticks

JWEL is available at a suggested retail price of RM 3.50 per stick or RM 13.80 for a multipack of 4 sticks at selected leading hypermarkets and supermarkets nationwide. 

For more information on F& N, please visit


  1. like aiskrim..first time nampak aiskrim ni

  2. loves aiscream too...its also good for health and in the same time can be delicious daughter get tonsil and the doctor adviced her to eat vanilla icecream for healing, very shocked and speechless..but its trueee haha

  3. enjoy ice cream!!! thanks for dropping by

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