Jun 13, 2024


SKINMADE, proudly Malaysian -owned is a skincare brand known for its innovation and scientifically proven formulas delivering remarkable skin improvements... SKINMADE recently launched their new science-backed, super-brightening serum - 15% Vitamin C + Bio Stemcell Super Brightening serum.

The serum targets multiple pigment pathways and work to boost skin radiance after being inspired by melanogenesis science . Some of the benefits include improving uneven skin tone, reducing appearance of dark spots and post-acne marks...

Its special Bright-through innovation utilises INFINITEBRIGHTTM, a patented comprehensive formulation developed to deliver unparalleled brightening, radiance and spot-erasing effects through an optimised delivery system.

Since I have uneven skin tone and lackluster skin, I am looking forward to the benefits of the 15% Vitamin C + Bio Stemcell Super Brightening serum without having to worry about skin irritation. It is also ideal for hyperpigmentation...

The serum features the world's first formulation that combines superior brightening ingredients such as ‘The Smart Brightener’ Stem Cells with 3 Brightening-focused Smart Peptides and 11 Powerful Brightening Activators, revolutionising skincare by transcending traditional beauty science,  The Super Brightening Serum delivers maximum efficacy in helping you achieve more radiant, luminous and healthy skin.

Vitamin C is overrated when it comes to targeting stubborn discolorations, as it only plays a very minute role in a bigger picture. With the fusion of the INFINITEBRIGHTTM formula, every active ingredient incorporated into brightening serum creates a synergistic effect that delivers optimal skin brightening.

 The serum's primary focus is on:
● High bioavailability (absorption test of actives) - the biggest challenge for any topical formulation is its penetrative capabilities. With a proven record of bioavailability, discoloration can be efficiently overcome.

● Skin sensitivity - the concerns of how the low acidity of a Pure Vitamin C serum might burn the skin, leading to more discoloration while a single-active weaker serum may not live up to expectations, are real. With INFINITEBRIGHT, it has proven to be highly effective, thanks to its peer-reviewed brightening actives with minimal potential skin irritations.

Suitable for both morning and nighttime routines, the new 15% Vitamin C + Bio STEMCELL Super Brightening Serum (30 ml) is available at a discounted price of RM110 on e-commerce platforms such as TikTok Shop, Shopee and Lazada.

For more information on the brand or its new 15% Vitamin C + Bio STEMCELL Super Brightening Serum, please visit https://www.myskinmade.com/

Jun 6, 2024

The guardian Awards Beauty & Wellness 2024: Discover the Best Sellers, Expert Picks & Fan Favorites!

guardian's Awards Beauty & Wellness appreciation event is back with an exciting new format, highlighting the beauty & wellness brands that matter most to their customers. 

This year, guardian is proud to introduce several enhancements, including the unveiling of their Best Sellers 2024, along with Expert Picks and the opportunity for valued customers to vote for their favorite brands.

Anna Ng, Marketing Director of guardian Malaysia, says guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of their clientele.

"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.

guardian’s Best Sellers 2024:
In the category of guardian’s Best Sellers 2024, guardian Malaysia have meticulously curated a selection of 10 most innovative and best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of their discerning customers.

The best-selling picks range from choices of brands to nurture our inner health to the others that promote our outer beauty are amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023

Expert Picks of trendy product segments:
Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.

Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.

This esteem panel includes:
Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator 
Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner 
Joanna Soh – Wellness and Fitness Personality
Japhet KF Bong – Celebrity Makeup Artist
Rosmah Idayu – Assistant Editor, Mingguan Wanita


You have your say: Fan Favorites!
guardian customers are of course invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. guardian customers can cast their votes for their favourite brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.

By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https:// guardianawards.com.my/fan-favourites) and start voting. 

Plus, all successful submissions will receive a guardian RM 10 e-voucher.

Celebrating Excellence with guardian Customers
The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with guardian customers, providing invaluable insights into customers’ preferences.

During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.

For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect with their social media platforms.

guardian’s Best Sellers 2024 Winners List

Cushion Foundation - SKINTIFIC Cover All Perfect Cushion SPF35 PA++++ 02 Ivory 11g

Eyeshadow - CATRICE The Coral Nude Collection Eyeshadow Palette 010 Peach Passion

Eyeliner - MAYBELLINE Tattoo Liner 48H Liquid Pen

Mascara - MAYBELLINE Lash Sensational Sky High Waterproof Mascara Very Black

Lipstick - BARENBLISS Peach Makes Perfect Lip Tint 01 Paradise Found

Makeup Based - SILKYGIRL Instant Pore Fix Primer

Liquid Foundation - MAYBELLINE Fit Me Matte+Poreless Liquid Foundation Classic Ivory 120

Blusher - WARDAH Colorfit Cream Blusher 01 Sandy Coral

Eyebrow - SILKYGIRL Hi-Definition Brow Liner Dark Brown

Setting Spray - RIMMEL Lasting Finish Fix & Go 2IN1 Primer and Setting Spray


Facial Cleanser - WARDAH Lightening Whip Facial Foam 100ml

Facial Toner - HADA LABO Hydrating Lotion (Light) 170ml

Serum - GARNIER Skin Naturals Bright Complete Vitamin C Booster Serum 30ml

Facial Moisturiser - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Hand & Body - VASELINE Healthy Brght Gluta-HYA Serum Burst Lotion Dewy Radiance 330ml

Acne Care - AIKEN Prebiotic Hydra Plus Moisturiser 40g

Derma Skin Care - EUCERIN Spotless Brightening Booster Serum 30ml

Sun Care - BIORE UV Perfect Protect Milk Moisture SPF50+ PA+++ 25ml
Sensitive Skin Care - CETAPHIL Bright Healthy Radiance Brightness Reveal Creamy Cleanser 100g

Micellar Water - GARNIER Skin Naturals Micellar Water Pink 400ml


Shampoo/Conditioner - SUNSILK Shampoo Silky Smooth 625ml

Hair Color - GARNIER Color Naturals 7.3 Golden Brown

Styling/Treatment - GATSBY Set & Keep Spray 180g - Super Hard 180g

Body Wash - LIFEBUOY Total 10 Shower Gel 950ml

Toothpaste - DARLIE 225g Pack-of-2

Toothbrush - SYSTEMA Toothbrush Super Value Pack Fullhead 3S

Men’s Deodorant - REXONA Men Deodorant Spray Invisible Dry 2x135ml

Women’s Deodorant - VASELINE Dry Serum Ultra Bright 45ml

Feminine Care - KOTEX Proactive Guard Overnight 32cm 24s

Head to Toe Baby Wash - CARRIE JUNIOR Hair & Body Wash Cheeky Cherry 1L


Natural Food Supplement - BRANDS Essence of Chicken 70g Pack of 30

General Nutrition - ENSURE Gold Vanilla 800g

Pain Relief Patch - TIGER BALM Medicated Plaster Warm (L) 2s

Muscular Stiffness & Shoulder Pain - AMMELTZ YOKO-YOKO 48ml

Health Gut - BIO-LIFE A.B Junior Pre & Probiotic 2.3g x 10s

Traditional Chinese Medicine - HURIX’S Gamat & Madu Plus 100ml

Family Planning - DUREX Love 12s
Vitamin C - REDOXON Triple Action Effervescent Orange 30s x 3

Skin Health - VITAHEALTH Skinthru 30s

Heart Health - BLACKMORES Omega-3 Triple Strength Fish Oil 1500mg 60s

Expert Picks Winners List

Best Newcomer - WARDAH Instaperfect Skincover Air Cushion 22 Light Ivory 11g

Best Exclusive Brand - ILY By Jeong Family Magic Pearl Lipstick - Chuchu

New Trending Brand - BARENBLISS Peach Makes Perfect Lip Tint 01 Paradise Found

Hot Seller Cosmetic - MAYBELLINE Tattoo Liner 48H Liquid Pen

Best Vegan Cosmetic - PALLADIO Eyeland Vibes Eyeshadow Palette EP02 Paradise


Best Newcomer - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Best Exclusive Brand - MEDIHEAL Labocare Pantenolips Sence 10ml

Best Trending Brand - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Best Korean and Japanese Brand - MEDICUBE Zero Pore Pad 2.0 155g

Best Clean Beauty Brand - ROUND LAB 1025 Dokdo Suncream 50ml



Best Newcomer - KOSE Cosmeport Je L’Aime Ip Concentrate Hair Mask 200g

Best Exclusive Brand - GRACE AND GLOW Brightening Solution Body Wash Black Opium 400ml

Best Scalp Solutions - GRAFEN Root Booster Shampoo Special Edition For Dry Scalp 500ml (Anti Hair Loss)

Best Beauty Bath - DOVE Beauty Nourishing Body Wash 1L

Best Oral Beauty - ORAL-B Pro Cross Action Battery Powered Toothbrush 1s


Best Beauty Drink - NH Colla Plus Advance 50ml x 10s

Best Wellness Innovative - NUGEVITY Keto Brew With Coffeeberry 267

Best Anti-Aging Innovative - KITSUI Stemcell Mix Berries 15g x 15s

May 17, 2024

Embrace your Radiance with True to Skin, now at Guardian Malaysia

True to Skin, an Indonesia Halal-certified skincare brand, can now be found on shelves at Guardian stores in Malaysia

So why not embark on a journey of beauty and self-discovery with their pretty amazing and interesting products

True to Skin combines the best of Korean and Western skincare, offering products that are gentle on the skin yet highly effective, especially for Asian skin types. Its minimalist formulations are designed for sensitive skin and are safe for use during pregnancy, meeting Halal certification standards. 

Harnessing the power of carefully selected natural ingredients, True to Skin's products nourish and rejuvenate the skin, providing gentle yet effective results.

True to Skin stands for more than just skincare - it's a celebration of self-love and empowerment.

With a commitment to transparency and education, True to Skin shares detailed ingredient formulations, empowering customers to make informed choices about their skincare routine.

From their award-winning Matcha Oat Gentle Cleanser to the acclaimed Sunfriends sunscreen, each product is crafted with care to nurture and revitalize your skin. 

True to Skin encourages women to embrace their unique beauty and celebrate their journey toward self-discovery. When you feel confident in your own skin, you radiate beauty from within.

So come along and join True to Skin on its exciting journey of empowerment and self-love. 

Follow its official social media channels to stay updated on the latest news, events, and exclusive promotions. True to Skin products are now available exclusively at Guardian stores nationwide!!!

May 16, 2024

SAFI melancarkan rangkaian SAFI YOUTH GOLD RETINOL

SAFI, jenama nombor 1 penjagaan kulit Halal Malaysia melancarkan SAFI YOUTH GOLD RETINOL - Rangkaian penjagaan kulit yang dapat memulihkan masaalah penuaan dan diperhebatkan dengan kombinasi bahan terunggul - kombinasi 3x Kuasa Retinol, 98% Peptida Emas dan Squalane terbukti secara klinikal dapat memperbaharui, mengembalikan keanjalan dan mengurangkan tanda penuaan kulit dalam masa 14 hari.

Wanita dan kecantikan memang tidak dapat dipisahkan. Kulit yang sihat berseri adalah sebahagian daripada kunci keyakinan diri. Semakin meningkat usia semakin susah untuk mengekalkan “keremajaan" raut wajah. Setiap wanita akan melalui proses penuaan kulit yang berbeza. Kesibukan gaya hidup dan faktor persekitaran wanita masa kini tidak kira sama ada sibuk dengan kerjaya atau peranan sebagai seorang suri rumah membuatkan mereka mencari solusi yang efektif, cepat dan selamat untuk masalah penuaan kulit mereka.

SAFI YOUTH GOLD RETINOL menawarkan penjagaan kulit premium,dan penyelesaian penjagaan kulit yang canggih untuk semua. Secara tradisional, produk yang mengandungi Retinol sering dikaitkan dengan harga yang mahal, kerap kali di luar jangkauan ramai. 

SAFI YOUTH GOLD RETINOL menawarkan rangkaian penjagaan kulit dengan bahan utama Retinol berkualiti tinggi pada harga mampu milik dan berpatutan. SAFI YOUTH GOLD RETINOL mengungguli rangkaian produk SAFI yang merangkumi produk pelindung matahari retinol yang pertama di Malaysia, serum, "esen ajaib" dan pelembap retinol.

"Masalah penuaan kulit jika tidak dicegah dari awal akan mula menampakan garis halus, hiperpigmentasi, kedutan, dan bintik-bintik penuaan yang dalam, Retinol adalah penyelamat kulit. Kehebatan manfaat bahan terunggul Retinol ini digunakan dalam formulasi yang betul di dalam rangkaian SAFI YOUTH GOLD RETINOL yang selamat digunakan untuk semua jenis kulit serta sesuai untuk rutin penjagaan kulit siang dan malam dan tidak akan menyebabkan kesan sampingan ke atas kulit. Hasilnya?

*  100% Bersetuju Terbukti secara Klinikal Kulit Lebih Cerah, Kedutan Mendalam dan Garis Halus berkurang dalam 14 hari

* 92% menganjal dan menegangkan kulit

* 75% Kulit lebih cerah berseri dengan serta merta
* 72% Garis Halus dan Kedutan Berkurang
* 71% bersetuju kulit lebih licin dan lembut dalam 7 hari

Tona Kulit lebih Cerah dalam 1 minggu Hiperpigmentasi berkurangan dalam 3 hari
Terbukti secara klinikal* dan saintifik^

Siti Nordiana muncul sebagai duta SAFI YOUTH GOLD RETINOL Siti Nordiana, selebriti seni hiburan adalah pilihan tepat selaku duta SAFI YOUTH GOLD RETINOL kerana beliau adalah personafikasi "Wanita Safi" - Mempesona dengan raut wajah penuh keremajaan serta aura keyakinan bakat tersendiri, beliau adalah inspirasi wanita seusia dalam menggalas komitmen sebagai anak seni dan jiwa raga sebagai seorang ibu.

"Ini adalah sebuah penghargaan bagi saya kerana dipilih untuk mewakili SAFI sebuah jenama produk penjagaan Kulit berkualiti yang dipercayai ramai. Perialanan kecantikan saya menemukan saya dengan Rangkaian SAFI YOUTH GOLD RETINOL. Faktor usia, gaya kidup kesibukan kerjaya saya serta sentiasa bersolek membuatkan kulit lebih mudah terdedah kepada masalah penuaan. Saya juga amat teruja untuk berkongsi kepada para wanita tentang keberkesanan produk ini dalam memulihkan masalan penuaan kulit serta kepentingan untuk memulakan langkah kecantikan anti-penuaan dari awal agar raut waiah tetap kekal remaja tak kira usia dengan SAFI YOUTH GOLD RETINOL." Jelas duta SAFI YOUTH GOLD RETINOL itu.

Berbicara perihal penampilan dan kecantikan, Siti Nordiana turut berkongsi lebih lanjut tentang kecantikan SAFI YOUTH GOLD RETINOL bellau "Dalam masa 14 hari saya mula merasakan perubahan pada raut wajah. Perubahan Ketara yang saya rasakan adalah kulit lebih anjal, garisan halus & hiperpigmentasi berkurang, Kelihatan bermaya, cerah sekaligus mempertihatkan raut wajah remaja, serta kelembapan kulit juga dapat dirasakan".

Rangkaian SAFI YOUTH GOLD RETINOL merangkumi 5 jenis produk penjagaan kulit iaitu SAFI YOUTH GOLD RETINOL Pembersih Wajah Skin Renewing Radiance (100g / RM 19.90) 

SAFI YOUTH GOLD RETINOL Esen Skin Refining Light Miracle (100ml / RM49.90) 

SAFI YOUTH GOLD RETINOL Serum Ampoule Skin Regenerate (15ml / RM30.90) 

SAFI YOUTH GOLD RETINOL Pelembap Serum Skin Repairing (40g / RM39.90) 

dan SAFI YOUTH GOLD RETINOL 3x Perlindungan Matahari SPF50+ PA++++ (25g, RM25.90).

Dapatkan rangkaian SAFI YOUTH GOLD RETINOL secara eksklusif di kedai-kedai WATSONS seluruh Negara. 

Untuk maklumat lanjut, layari laman web SAFI di www.safi.com.my, laman Facebook rasmi SAFI di www.facebook.com/SAFI.MY dan laman instagram rasmi SAFI di www.instagram.com/SAFiMalaysia beserta hashtag #SafiYouthGoldRetinol #SafiMalaysia

Movie Review 2024 - Haikyu!!

In case you did not know, or are wondering what  Haikyu!! is, Haikyu!! is a manga by Haruichi Furudate. It was serialized on the Weekly Shonen Jump from 2012 to 2020. Production I.G. has produced 4 seasons of its anime adaptation, including the first of the two-part finale movie, Haikyu!! The Dumpster Battle

Shoyo Hinata began playing volleyball after seeing the “small giants” who played the sport when he was in elementary school. He suffers a crushing defeat in his first and last tournament in middle school at the hands of his rival Tobio Kageyama. So, Shoyo joins Kurasuno High School’s volleyball team, vowing revenge against Tobio. However, Tobio is also on Kurasuno’s team. The former rivals form a legendary combo with Shoyo’s mobility and Tobio’s precision ball-handling. 

During the joint training camp between Karasuno High School and Nekoma High School from Tokyo, Shoyo encountered his future arch-nemesis, Kenma Kozume. While Karasuno relied on an aggressive attacking style, Nekoma excelled in their defensive play, embodying the motto of “Connect.”

Through their encounters with Nekoma, the players of Karasuno gradually discovered new possibilities and strategies. During the Miyagi Prefecture Spring High School Volleyball Tournament and the preliminaries for the Spring High, Karasuno High School emerged victorious over formidable opponents, continuously evolving their skills. 

They achieved a stunning triumph over Inarizaki High School in the second round of the Spring High tournament. Now, they stand ready to face their longstanding rivals, Nekoma High School, in the highly anticipated third round. 

These two powerhouse teams have never clashed on the official stage despite engaging in numerous practice matches.

 This long-awaited showdown between Karasuno High School and Nekoma High School is famously known as “The Dumpster Battle.” In the fated arena, where the match that cannot be replayed is about to commence…

It was definitely a riveting and exciting watch, with good looking anime boys, one that got my friend (who accompanied me to watch the movie) all excited even if he was a newbie at watching Haikyu!!

Thanks GSC for the opportunity to watch the movie

May 14, 2024


I was one of the few that was lucky to witness Huawei two newest revolutionary products in Malaysia; the stylish HUAWEI WATCH FIT 3 and the powerful HUAWEI MateBook X Pro (2024), marking significant additions to its smart technology line-up. 

These products reinforce Huawei’s commitment to blending cutting-edge technology with aesthetic design, providing consumers with products that enhance both their digital and lifestyle experiences.

The HUAWEI WATCH FIT 3: The Go-To Smartwatch for the Youth, Trendy Square Design with Long-lasting Battery Life and Comprehensive Health Tracking emerges as a paragon of how smartwatches can embody both fashion and function. Designed with meticulous attention to detail, the HUAWEI 

WATCH FIT 3 offers:
● Elegant Design: Showcasing a sleek square face and available in six colors – Green, White, Pink, Black, White Leather, and Grey Nylon, each paired with a high-quality strap.
● Advanced Health Features: Equipped with Huawei’s latest TruSeen™ 5.5 heart rate monitoring and TruSleep™ 4.0 sleep tracker, the HUAWEI WATCH FIT 3 stands at the forefront of health technology.
● Seamless Connectivity: With its smart features, the HUAWEI WATCH FIT 3 ensures that users stay connected and in control, no matter where they are.

HUAWEI WATCH FIT 3, priced from RM599 is now available for pre-order!

Starting from now till 17 May 2024, customers who pre-order the watch will receive a complimentary gift valued at RM89 and redeem RM30 early bird voucher, making this an ideal pick for those looking to upgrade their wearable technology.

The HUAWEI MateBook X Pro (2024) sets a new standard for ultraslim laptops - and damn it is really something to be reckon with!!!! It provides users with unmatched performance in a refined package:
● Ultra-Slim and Light Design: Crafted with a precision-engineered such as the such as the HUAWEI Cloud Falcon Architecture, the HUAWEI MateBook X Pro (2024) boasts one of the lightest and thinnest bodies in its class, making it the perfect choice for professionals on the move without compromising on screen size.
● Immersive Display Technology: Features a 14.2-inch LTPS touchscreen that offers a 3K resolution and 90% screen-to-body ratio, supported by a 100% sRGB color gamut for vivid and accurate visuals. The edge-to-edge display is not only stunning but also features anti-reflective coating to reduce eye strain during long working hours.
● Powerful Processing Capabilities: Powered by the latest Intel® Core™ Ultra 9 processor, it delivers exceptional speed and responsiveness, capable of handling everything from intense graphic design work to high-speed data processing.

The HUAWEI MateBook X Pro (2024) is also engineered with an innovative cooling system that includes Huawei's Shark Fin Fan 3.0 design, using dual fans to enhance airflow and cooling efficiency, ensuring optimal performance without overheating. 

Additionally, it offers a seamless smart experience through Huawei Share and Multi-screen Collaboration, allowing users to interact effortlessly with other Huawei devices. This integration enables users to project their smartphone screen onto the laptop, drag files between devices seamlessly, and even use smartphone apps directly on the laptop, greatly enhancing productivity and connectivity.

The HUAWEI MateBook X Pro (2024), priced starting from RM8,999 is available for pre-order starting from 14th May until 24th May 2024 – customers can secure their HUAWEI MateBook X PRO (2024) through HUAWEI's Official Website, HUAWEI Experience Stores, and authorized retailers. 

Free gifts worth up to RM4,582 are up for grabs during the pre-order period to provide additional value to early purchasers of the sleek new HUAWEI MateBook X PRO (2024)!

During the launch, Huawei also introduced the GoPaint app, its first-ever in-house developed painting app, designed to enhance the creative experience for all users. In collaboration with leading fine arts experts, Huawei has crafted an app that boasts vibrant and lifelike writing and painting effects. 

Featuring over 100 unique virtual brushes and groundbreaking realistic textures, GoPaint provides users with an authentic and natural painting canvas. When used on Huawei’s high-performance tablets, GoPaint offers a genuine, professional-grade, user-friendly painting application, catering to both casual artists and seasoned professionals.

Additionally, the pioneering product for Huawei’s Fashion Forward direction, HUAWEI WATCH GT4 41mm was also unveiled at the launch, priced at RM1,099 in the green colourway with a blend of springtime and French elegance. Last but not least, the HUAWEI FreeClip was introduced in a chic new Beige edition, adding sophistication and style to Huawei’s wearable offerings which only at RM899. These products underscore Huawei’s commitment to enriching its smart ecosystem with both functional and aesthetic upgrades, tailored for the modern user. 

Availability and Offers

All of these exciting products will soon be available to customers in Malaysia! To find out more on the products, visit:

HUAWEI MateBook X Pro (2024)

HUAWEI WATCH GT 4 (41mm in Green)

HUAWEI FreeClip (Beige Edition)

In addition, excited customers may also have a first-hand look on selected products by visiting their nearest HUAWE Experience Store and Senheng Stores!

May 10, 2024

Put your #GumHealthFirst with Systema!

For most people, a beautiful set of clean white teeth is said to equal good oral health. However, Systema, a renowned gum protection expert from Japan, emphasizes that healthy gums are equally important and the cornerstone of one’s oral health. 

Systema is launched their #GumHealthFirst campaign to help tackle Malaysia's prevalent gum disease issue, and committed to sustaining and expanding this initiative with a long-term vision to make a lasting impact on oral health in Malaysia. Continuing its collaboration with the Malaysia Society of Periodontology (MSP) and the Ministry of Health Malaysia (MOH), this initiative aims to raise awareness about the critical role healthy gums play in overall oral wellness.

Speaking at the campaign launch, Dr. Noormi Binti Othman, Principal Director of Oral Health, Ministry of Health Malaysia emphasized the seriousness of gum disease prevalence in Malaysia, and shed light on its significant impacts on the nation’s oral health landscape.

 “94.5% of Malaysian adults suffer from unhealthy gums . Shockingly, this issue is even more prevalent among adults aged 35 to 44 years old, with a staggering 96% facing gum health challenges. Additionally, periodontitis, a severe form of gum disease, affects 38.2% of Malaysian adults according to The National Oral Health Survey of Adults 2020, said Dr. Noormi 

“Gum health is an integral component of general oral health and well-being. Gum disease, a silent yet pervasive threat, has entrenched itself within our society. The implication of this epidemic is profound, extending far beyond oral health alone.” 

Many of us are not aware of the role our gums play in helping us stay healthy. The fact is, our gums are not only the gatekeepers against bacteria and infections in our mouths but also provide essential support to our teeth. With proper care, they act as the main defence in keeping our bodies healthy by serving as a protective barrier to prevent inflammation and other health issues. 

Mr. Tomotaka Oka, Managing Director of Southern Lion further stressed the necessity of prioritizing gum health: “These statistics shed light on the current state of gum health among Malaysians, prompting us to confront a stark reality: despite advancements in oral care, many individuals are still neglecting their gum health. 

This is a critical issue that demands our immediate attention and action. As a brand dedicated to gum disease prevention and oral health, we understand the impact that gum health has on overall well-being. Healthy gums are the foundation of a confident smile and a healthy body. Therefore, it is imperative that we prioritize gum health and take proactive steps to address this pressing public health concern.” 

Mr. Oka continued: “Systema aims to encourage Malaysians to become more proactive about their gum health by prioritizing #GumHealthFirst, recognizing its importance as the root of healthy teeth. With sufficient awareness, we firmly believe that preventing gum disease is achievable. By  practicing a simple yet consistent oral care routine, individuals can safeguard their gum health for a lifetime.”

 “Through the #GumHealthFirst campaign, we  empower individuals with knowledge about proper oral hygiene practices, including effective brushing techniques and the selection of suitable oral care products. Our goal is to instil lifelong habits that promote optimal gum health,” said Mr. Oka.

Systema's innovative toothbrushes are at the forefront of this initiative. Featuring the new and improved SlimTech™ technology and the renowned soft 0.02mm super tapered bristles with a 40% thinner  brush head base that provides deeper reach to the back teeth and better cleaning, ensuring thorough plaque removal that is clinically proven to help prevent gum problems. 

Used together with Systema's toothpaste that is enriched with gum protection ingredients such as IPMP, GK2, and TDS, it offers 4X better gum protection  and a comprehensive shield against bacterial buildup and gums discomfort. By incorporating the right dental products into daily oral care routines, individuals can improve their gum health and reduce the risk of developing gum-related issues. 

Also present at the campaign launch was Dr. Mohd Faizal Hafez Hidayat, President of Malaysian Society of Periodontology (MSP) who highlighted the risks associated with gum disease, including tooth loss and serious health conditions.

“Unhealthy gums are more than just an impact to one’s oral health. They can lead to serious issues like tooth loss and difficulties in everyday activities such as chewing and speaking. But it doesn't stop there. Untreated gum disease can spiral into serious health conditions like osteoporosis, cardiovascular disease, respiratory issues, stroke, and diabetes, highlighting how crucial oral health is for our overall well-being."

The urgency of addressing gum health is further emphasized by the National Oral Health Survey of Adults 2020. Notably, among individuals with deep periodontal pockets, a significant portion suffers from diabetes and cardiovascular disease—27.5% and 24% respectively1, highlighting the intersection between oral health and systemic well-being.

Dr. Faizal stressed the importance of adopting preventive measures as part of daily oral care routines. “Preventing gum disease starts with simple yet crucial habits. Regular brushing with fluoride toothpaste, daily flossing, and avoiding tobacco products are essential steps in maintaining optimal gum health."

As part of the campaign, Systema also introduces the brand’s newly revamped gum health portal, www.gumhealthcheck.com which allows Malaysians to digitally assess their gum health, and obtain valuable insights, tips, and tools for maintaining optimal gum and overall oral health. Designed to be fun and informative for everyone, this interactive online platform will become a go-to resource for maintaining healthy gums.

In addition, throughout May and June 2024, a mobile dental clinic will be touring across Peninsular Malaysia. Conducted in collaboration with Universiti Sains Islam Malaysia (USIM), this mobile dental clinic is set to offer FREE gum health assessments in  towns near you 

Systema's #GumHealthFirst campaign aims to empower Malaysians with the knowledge and tools to safeguard their gum health. By prioritizing gum care, individuals can prevent gum disease and maintain overall health.

For more information about Systema's #GumHealthFirst campaign and its related activities, check out the online portal at www.gumhealthcheck.com .