Sun Life Malaysia, celebrated the spirit of International Friendship Day with a heartwarming #YouAreMySunshine mini event recently on 29 July 2023, to highlight the profound joy that friends and friendships bring into our lives, inspired by the timeless wisdom of the saying, “When you plant a seed of friendship, you reap a bouquet of happiness”
This specially curated event was hosted at Sun Life Malaysia's latest outdoor brand pop-up installation located outside the buzzing Fahrenheit88 in Bukit Bintang, Kuala Lumpur. Dubbed the “Sunny Wonderland”, this multi-faceted photo-worthy brand installation aims to bring people together for a moment of shared camaraderie, bringing to live Sun Life Malaysia’s brand tagline: “Life is always brighter the under the sun”.
The atmosphere during the event was filled with cheer, accompanied by live music that encompassed the themes of friendship and happiness, performed by a talented busker.
Raymond Lew, CEO and President/Country Head of Sun Life Malaysia said, “At Sun Life, we firmly believe true friendship goes beyond words. They are founded on mutual respect, trust, and unwavering support throughout life's journey. As we celebrate our 10th anniversary this year, we curated this mini event aiming to inspire more people to cherish and nurture their friendships that have illuminated their lives, just as our solutions have illuminated our clients’ lives.”
Curious visitors from all walks of life dropped by the booth and readily immersed themselves in an evening of celebration. There was an engaging “Sunny Trivia” challenge to test visitors’ knowledge of their friends, parents, siblings, or partners. Those who answered correctly were rewarded with a vibrant sunflower each, symbolising the blossoming and radiant nature of their bonds.
Exclusive Sun Life Malaysia’s 10th anniversary merchandises were up for grabs for those who can answer simple questions about the company in the “SunLifeHappy10” Trivia Quiz as well as Tealive vouchers for those who snapped and shared picture or video of themselves with their loved ones at the Sun Life outdoor brand installation.
This event is part of Sun Life Malaysia’s 10th Anniversary year-long celebratory initiatives designed with the objective of uplifting spirits and bringing sunshine to a person’s life.
For more details, follow Sun Life Malaysia’s social media pages or the hashtag #YouAreMySunshine on social media.
To know more about Sun Life Malaysia, visit www.sunlifemalaysia.com