Jun 6, 2024

The guardian Awards Beauty & Wellness 2024: Discover the Best Sellers, Expert Picks & Fan Favorites!

guardian's Awards Beauty & Wellness appreciation event is back with an exciting new format, highlighting the beauty & wellness brands that matter most to their customers. 

This year, guardian is proud to introduce several enhancements, including the unveiling of their Best Sellers 2024, along with Expert Picks and the opportunity for valued customers to vote for their favorite brands.

Anna Ng, Marketing Director of guardian Malaysia, says guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of their clientele.

"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.

guardian’s Best Sellers 2024:
In the category of guardian’s Best Sellers 2024, guardian Malaysia have meticulously curated a selection of 10 most innovative and best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of their discerning customers.

The best-selling picks range from choices of brands to nurture our inner health to the others that promote our outer beauty are amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023

Expert Picks of trendy product segments:
Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.

Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.

This esteem panel includes:
Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator 
Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner 
Joanna Soh – Wellness and Fitness Personality
Japhet KF Bong – Celebrity Makeup Artist
Rosmah Idayu – Assistant Editor, Mingguan Wanita


You have your say: Fan Favorites!
guardian customers are of course invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. guardian customers can cast their votes for their favourite brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.

By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https:// guardianawards.com.my/fan-favourites) and start voting. 

Plus, all successful submissions will receive a guardian RM 10 e-voucher.

Celebrating Excellence with guardian Customers
The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with guardian customers, providing invaluable insights into customers’ preferences.

During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.

For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect with their social media platforms.

guardian’s Best Sellers 2024 Winners List

Cushion Foundation - SKINTIFIC Cover All Perfect Cushion SPF35 PA++++ 02 Ivory 11g

Eyeshadow - CATRICE The Coral Nude Collection Eyeshadow Palette 010 Peach Passion

Eyeliner - MAYBELLINE Tattoo Liner 48H Liquid Pen

Mascara - MAYBELLINE Lash Sensational Sky High Waterproof Mascara Very Black

Lipstick - BARENBLISS Peach Makes Perfect Lip Tint 01 Paradise Found

Makeup Based - SILKYGIRL Instant Pore Fix Primer

Liquid Foundation - MAYBELLINE Fit Me Matte+Poreless Liquid Foundation Classic Ivory 120

Blusher - WARDAH Colorfit Cream Blusher 01 Sandy Coral

Eyebrow - SILKYGIRL Hi-Definition Brow Liner Dark Brown

Setting Spray - RIMMEL Lasting Finish Fix & Go 2IN1 Primer and Setting Spray


Facial Cleanser - WARDAH Lightening Whip Facial Foam 100ml

Facial Toner - HADA LABO Hydrating Lotion (Light) 170ml

Serum - GARNIER Skin Naturals Bright Complete Vitamin C Booster Serum 30ml

Facial Moisturiser - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Hand & Body - VASELINE Healthy Brght Gluta-HYA Serum Burst Lotion Dewy Radiance 330ml

Acne Care - AIKEN Prebiotic Hydra Plus Moisturiser 40g

Derma Skin Care - EUCERIN Spotless Brightening Booster Serum 30ml

Sun Care - BIORE UV Perfect Protect Milk Moisture SPF50+ PA+++ 25ml
Sensitive Skin Care - CETAPHIL Bright Healthy Radiance Brightness Reveal Creamy Cleanser 100g

Micellar Water - GARNIER Skin Naturals Micellar Water Pink 400ml


Shampoo/Conditioner - SUNSILK Shampoo Silky Smooth 625ml

Hair Color - GARNIER Color Naturals 7.3 Golden Brown

Styling/Treatment - GATSBY Set & Keep Spray 180g - Super Hard 180g

Body Wash - LIFEBUOY Total 10 Shower Gel 950ml

Toothpaste - DARLIE 225g Pack-of-2

Toothbrush - SYSTEMA Toothbrush Super Value Pack Fullhead 3S

Men’s Deodorant - REXONA Men Deodorant Spray Invisible Dry 2x135ml

Women’s Deodorant - VASELINE Dry Serum Ultra Bright 45ml

Feminine Care - KOTEX Proactive Guard Overnight 32cm 24s

Head to Toe Baby Wash - CARRIE JUNIOR Hair & Body Wash Cheeky Cherry 1L


Natural Food Supplement - BRANDS Essence of Chicken 70g Pack of 30

General Nutrition - ENSURE Gold Vanilla 800g

Pain Relief Patch - TIGER BALM Medicated Plaster Warm (L) 2s

Muscular Stiffness & Shoulder Pain - AMMELTZ YOKO-YOKO 48ml

Health Gut - BIO-LIFE A.B Junior Pre & Probiotic 2.3g x 10s

Traditional Chinese Medicine - HURIX’S Gamat & Madu Plus 100ml

Family Planning - DUREX Love 12s
Vitamin C - REDOXON Triple Action Effervescent Orange 30s x 3

Skin Health - VITAHEALTH Skinthru 30s

Heart Health - BLACKMORES Omega-3 Triple Strength Fish Oil 1500mg 60s

Expert Picks Winners List

Best Newcomer - WARDAH Instaperfect Skincover Air Cushion 22 Light Ivory 11g

Best Exclusive Brand - ILY By Jeong Family Magic Pearl Lipstick - Chuchu

New Trending Brand - BARENBLISS Peach Makes Perfect Lip Tint 01 Paradise Found

Hot Seller Cosmetic - MAYBELLINE Tattoo Liner 48H Liquid Pen

Best Vegan Cosmetic - PALLADIO Eyeland Vibes Eyeshadow Palette EP02 Paradise


Best Newcomer - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Best Exclusive Brand - MEDIHEAL Labocare Pantenolips Sence 10ml

Best Trending Brand - SKINTIFIC 5X Ceramide Barrier Repair Moisture Gel 30g

Best Korean and Japanese Brand - MEDICUBE Zero Pore Pad 2.0 155g

Best Clean Beauty Brand - ROUND LAB 1025 Dokdo Suncream 50ml



Best Newcomer - KOSE Cosmeport Je L’Aime Ip Concentrate Hair Mask 200g

Best Exclusive Brand - GRACE AND GLOW Brightening Solution Body Wash Black Opium 400ml

Best Scalp Solutions - GRAFEN Root Booster Shampoo Special Edition For Dry Scalp 500ml (Anti Hair Loss)

Best Beauty Bath - DOVE Beauty Nourishing Body Wash 1L

Best Oral Beauty - ORAL-B Pro Cross Action Battery Powered Toothbrush 1s


Best Beauty Drink - NH Colla Plus Advance 50ml x 10s

Best Wellness Innovative - NUGEVITY Keto Brew With Coffeeberry 267

Best Anti-Aging Innovative - KITSUI Stemcell Mix Berries 15g x 15s

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