Apr 3, 2015

Experience 12-hour protection and longer lasting freshness with the newly-improved Dettol Healthy Fresh Body Wash range

Following the introduction of a pH-balanced formula last October, Malaysia’s #1 Germ Protection Brand*, Dettol, recently launched its newly-improved Dettol Healthy Fresh Body Wash range  at Capri by Fraser, in Bangsar South. The New Dettol Healthy Fresh range now comes with 12-hour odour protection and longer lasting freshness. On top of the re-launch, Dettol also unveiled a new variant; Dettol Lasting Fresh with cucumber extracts. The media launch was attended by Dr. Steven Chow, Senior Consultant Dermatologist, celebrity mum Nana Mahazan and RB’s corporate partners.

The new launch reiterates Dettol’s understanding of consumer needs and the importance of good personal hygiene to provide the best protection against germs and bacteria. With Dettol’s signature anti-bacterial properties and newly-improved formulation, Dettol’s latest new variant, Dettol Lasting Fresh protects you from odour-causing germs for up to 12 hours! On top, the range now comes in a brand-new transparent PET bottles packaging that not only has an eye-catching look to it, but also carries a premium quality look. Trusted by families and medical professionals for generations, Dettol Healthy Fresh Body Wash is the ideal body wash for every Malaysian family so they can be 100% sure of protection from germs and bacteria** while feeling fresh all day long.

Rakesh Kumar Singh, Marketing Manager of Dettol, RB Malaysia and Singapore, stated “Dettol as the trusted leader in disinfection and hygiene has been at the forefront to protect the health of our consumers since 1932. We are committed to providing better solutions by regularly launching new product innovations. We are especially proud to launch the new Dettol Lasting Fresh variant, which has been conceptualized and tested among Malaysian consumers and is now being launched across the globe. It is a variant which is especially relevant for Malaysians as our market survey revealed that up to 83% of them loved the product. As a result, we believe that Dettol Lasting Fresh Body Wash is the perfect addition to every household to enjoy protection and freshness that lasts up to 12 hours.”

Speaking at the launch of Dettol Healthy Fresh range, Dr. Steven Chow, Senior Consultant Dermatologist talked about the importance of personal hygiene in a hot and humid environment like Malaysia. “Perspiring and body odour are common issues among Malaysians. Despite what many people think, perspiration (or sweat) is actually odourless. However, when perspiration stays on the skin’s surface and interacts with bacteria on the body, the bacteria breaks down the perspiration into fatty acids, which produces an unpleasant odour. Good personal hygiene, especially with anti-bacterial body washes can help fight germs and prevent body odour” he advised. 

Also at the launch was celebrity, host and mother-of-two, Ms Nana Mahazan. For her, keeping her family protected is one of the most important roles as a mother and wife. “As a family, we live a very active lifestyle and we love outdoor activities. I really want to encourage my kids to go out there and explore, instead of just sitting at home playing games on gadgets. So, I want to ensure that my family is well-protected and still smell good when we are out and about. With Dettol Healthy Fresh Body Wash, I can stop worrying about bacteria and germs! I really love the new Dettol Lasting Fresh Body Wash – the soothing cucumber scent makes me feel like I have just stepped out of a spa!”

The New improved Dettol Healthy Fresh Body Wash range is available in the following four (4) variants. The range continues to be pH-balanced to keep the skin moisture intact:
i)        Dettol Lasting Fresh Body Wash (NEW!)
Enriched with cucumber extract, amazing scent and its unique long-lasting fresh technology always leaves you with that just showered feeling of freshness every time.
ii)      Dettol Cool Body Wash
Cool, crisp menthol revives your senses, leaving you with a refreshingly cool tingle after each shower.
iii)    Dettol Fresh Body Wash
Scented with refreshing citrus that leaves you with the fresh feeling.
iv)    Dettol Re-energize Body Wash
Its zesty mandarin scent keeps you and your family energized after each shower.

Dettol Healthy Fresh Body Wash is available in 250ml (RM6.90), 500ml (RM11.90), 950ml (RM17.90) and 900ml refill (RM15.25), and can be found in all retail stores nationwide and is suitable for use by the entire family.

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