Feb 23, 2018

FELCRA BERHAD launches WADIRA Transformation Plan



FELCRA Berhad has launched the FELCRA Dynamic Women’s Group (WADIRA) Transformation Plan...


Datuk Seri Bung Mokhtar Radin, chairman of FELCRA Berhad chairman, said the FELCRA WADIRA Transformation Plan 2018-2022 outlined major implementations which will cover areas of women's entrepreneurship, management, healthcare, children’s education, membership and others.


A total of RM830,000 worth of funding grants will be allocated by FELCRA Berhad, so that WADIRA units involved will be receiving about RM10,000 for carrying out community and socio-economic development activities...


The FELCRA WADIRA Premier Convention 2018, which was officiated by the Prime Minister’s wife, Datin Seri Rosmah Mansor who was also honoured as FELCRA WADIRA’s Inspirational Icon for her socioeconomic contributions in the development of women and children

FELCRA WADIRA is not a new initiative.. It was actually established way back in 1979, and there are already a total of 83 Wadira branches throughout Malaysia with 17,562 members....



Present was FELCRA chairman Datuk Seri Bung Mokhtar Radin as well as the Rural and Regional Development Minister Datuk Seri Ismail Sabri Yaakob...

According to FELCRA chairman Datuk Seri Bung Mokhtar Radin, FELCRA is also looking to diversify the existing programmes to assist WADIRA members to increase their knowledge and enhance their skills.


This FELCRA WADIRA convention is the first of its kind to bringing together leaders and members while giving them a little bit more exposure and knowledge so that they can to grow their businesses better...

Datin Seri Rosmah also urging for a nursery to be established at every FELCRA office nationwide for early childhood education at their work place which would enhance women’s productivity.


When we met up and spoke with FELCRA Berhad's dynamic Regional Head, Dato Dr Najmil Faiz Mohamed Aris, he told us that WADIRA was established back in 1979 to initiate projects in the FELCRA villages as a link between the family members and the FELCRA Berhad management. WADIRA members consists of housewives who are then assisted and trained by WADIRA in helping to supplement the family income..



Most WADIRA members are dedicated in producing kelulut (stingless bee) honey, handicrafts, bread and pastry, as well as tailoring... 


When asked on what his biggest challenge was, Dato Dr Najmil Faiz said that it was because some of the WADIRA members live pretty much far away from towns deep in plantations etc and it was hard getting them to come out or hard for these ladies to do online businesses when they hardly had any telephone lines and such..



The two day convention at the Putra World Trade Centre (PWTC) had some pretty interesting booths with products offered by the FELCRA Women Entrepreneurs nationwide.

For more information on FELCRA, check out https://www.facebook.com/felcraberhad.official


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