Oct 21, 2021


One of Malaysia’s favourite snack brands JACK ‘n JILL Potato Chips launches a new limited-edition flavour inspired by local Malaysian cuisine that’s completely unexpected yet exciting–Asam Pedas Ikan.

The savoury dish with its spicy and sour tanginess hits the spot with every Malaysian, and the same zesty flavour will surely be a hit with the new JACK ‘n JILL Potato Chips flavour.

The new flavour launch is part of JACK ‘n JILL Potato Chips’s campaign, Waaajah Baharu, Waaa Asam Pedas Ikan, Waaa Bestnye! 

Also a highlight of the campaign is the new packaging for the entire JACK ‘n JILL Potato Chips range,which will reveal a more modern, clean and vibrant design focusing on the flavours....

This would be the second local Malaysian flavour launched by JACK ‘n JILL Potato Chips. The first local flavour–Sambal Udang–was revealed in 2020 as part of its ‘Temanmu Selalu’ campaign to celebrate JACK ‘n JILL Potato Chips’s timeless connection with Malaysians since 1984, offering delicious flavours and great crunch with every bite. To ‘teman’ Malaysians on their snacking adventures, JACK ‘n JILL Potato Chips continues with the launch of Asam Pedas Ikan with that familiar tangy flavour and great crunch with every bite.

JACK ‘n JILL Potato Chips Asam Pedas Ikan is made from fresh natural potatoes perfectly sliced in a V-Cut shape for a crunchier texture, and flavours inspired by the traditional Asam Pedas Ikan dish. It is then fried till the best crisp to give you that mouth-watering spicy kick with a savoury hint of fish–just like Asam Pedas Ikan!“

The new packaging is also an invigorating change with its modern outlook to showcase the flavour profile more prominently

To commemorate the launch of JACK ‘n JILL Potato Chips Asam Pedas Ikan and the new packaging design, JACK ‘n JILL is inviting fans to enjoy a bowl of Asam Pedas Ikan at participating warungs nationwide on 13 November 2021...

Just bring a proof of purchase of JACK ‘n JILL Potato Chips Asam Pedas Ikan (bought and dated between 15 Oct 2021 to 13 Nov 2021)to redeem a take-away set meal consisting of a serving of Asam Pedas Ikan with rice. This initiative is not only to remind consumers to support local flavours but also the local stalls, especially after the prolonged lockdown. More information can be found on the brand’s Facebook page @jnjpotatochip

JACK ‘n JILL Potato Chips is also continuing the collaboration with singer-songwriter and Anugerah Juara Lagu champion Naim Daniel for the second year, who will be championing the new launch.

The JACK ‘n JILL Potato Chips Asam Pedas Ikan flavour is now available
in stores nationwide.

For more information, follow their Facebook page https://www.facebook.com/jnjpotatochips/ and their Instagram Page


  1. Jack 'n Jill Potato Chips' introduction of the new local flavor, Asam Pedas Ikan, demonstrates their commitment to catering to the Malaysian market's taste preferences.

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