The countdown to CES 2026 has officially begun, and Samsung is already turning heads. Ahead of The First Look 2026, Samsung Electronics dropped a sleek teaser video on December 23, unveiling this year’s theme: “Your Companion to AI Living.”
So, what does that mean? In true Samsung fashion, it’s all about making AI feel less futuristic and more everyday. The teaser offers a glimpse into Samsung’s vision of AI seamlessly woven across its products and services — positioning the brand as a trusted companion that supports, enhances, and simplifies life through intelligent technology.
https://www.youtube.com/watch?v=f0_IQ5vQJJk&t=2s
Visually, the video is a showstopper. Dynamic beams of light dance across the screen, forming silhouettes of upcoming innovations set to debut at The First Look.
These glowing lines symbolize how AI connects Samsung’s entire ecosystem. In the final moment, the light flows straight into Wynn Las Vegas, the official venue for the event, dramatically revealing the theme and building excitement for what’s to come.
📅 Mark your calendars:
The First Look 2026 kicks off on January 5, 2026 at 11:00am (MYT) — two days before CES officially opens. The media event at Wynn Las Vegas will be followed by four days of exhibitions, tech forums, and immersive experiences running through January 7.
The media event will feature key Samsung leaders, including:
TM Roh, CEO and Head of Device eXperience (DX) Division SW Yong, President and Head of Visual Display (VD) Business Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business Together, they’ll share Samsung’s latest strategies for redefining customer experiences across devices, displays, and home appliances.
Beyond the keynote, Samsung’s tech forums will dive deeper into topics like AI innovation, smart home appliances, and design, giving attendees a closer look at how intelligent technology is shaping the future of everyday living.
More details about The First Look 2026 will be revealed soon on Samsung Newsroom.
👉 For the latest updates, visit: https://news.samsung.com/my/
Stay tuned — CES 2026 is just getting started.
