For this year’s Merdeka, AEON Malaysia hosted a crowdsourcing platform to welcome Malaysians’ submissions of what they deem would be their take of classic Malaysian moments that made Malaysians unique. These submissions were then voted on through social media to earn a chance to have them immortalised as digital assets, as non-fungible tokens (NFTs) as a part of AEON’s appreciation for Malaysians’ public spirit and togetherness …
Out of a whopping 500+ submissions for the #ClassicMalaysianMoments, ten (10) were selected and announced at AEON Taman Maluri, with the top (5) winners walking away with RM1,500 in AEON vouchers and five (5) consolation winners receiving RM500 in AEON vouchers.
The winning designs were also transformed into NFTs that AEON customers may redeem* as keepsakes in the digital world.
From August 15 to August 29, the public were encouraged to upload original visuals (photographs/digital art/traditional art) on Facebook, Twitter, and Instagram with the hashtags #AEONxMerdeka65 #ClassicMalaysianMoments as well as #IniKonfemMalaysia with each submission including any of their favourite Malaysian brands and how the brand has influenced how Malaysians have lived over the previous 65 years.
The results were breathtaking with the Malaysians taking great pleasure to participate in highlighting Malaysian moments as a way of life as part of their everyday routine….
Alongside AEON, other brands that were mentioned in most #ClassicMalaysianMoments include Milo, Hup Seng, 100 plus, Maggi, Nescafe, Gardenia, Kellogg’s, Munchy’s, F&N, Naturel and Cap Kipas Udang.
AEON also partnered with Meta Universe (MU), a native enterprise solutions supplier for all things NFT and metaverse, who provided seamless direction and support in its voyage into the current digital trend through the #ClassicMalaysianMoments contest.
AEON’s Chief Merchandise and Marketing Officer Low Ngai Yuen said, "We are thrilled to do this together with our customers as these NFTs are their priceless experiences on what makes Malaysians unique. We will cherish being able to continuously work alongside with our customers and have them share with us their views and thoughts – this is invaluable. In return, we hope to share these digital assets with many more as our way to thank everyone."