Mar 3, 2023


Miaow Miaow, Malaysia’s much-loved homegrown snack brand is back again to evoke nostalgic memories of our childhood with their five classic flavours, namely the Cuttlefish Flavoured Crackers, Chicken Flavoured Crackers, Prawn Crackers, Potato Chips and Green Peas Snack.

The campaign, “Iconic Miaowments” which was kicked off by Jason Ch’ng, Chief Operating Officer of Miaow Miaow Food Products Sdn. Bhd. in Mydin Subang Jaya this morning will be followed by an exciting roadshow that will

run from today till Sunday, 5 th March 2023.

The concept behind the roadshow was inspired by Miaow Miaow Food Products humble beginnings in the 80s, of which most Malaysians remember as one the snacks that they munched on while they were kids or even shared with

their loved ones.

This roadshow gives attendees and visitors the

chance to relive their childhood while enjoying Miaow Miaow iconic snacks, as well as some traditional and classic games such as Hopscotch, sand art and more.

Aside from officially launching the “Iconic Miaowments” campaign, Miaow Miaow also unveiled their latest video titled, “Iconic Miaowments” which highlights the evolution of the main character and how Miaow Miaow has accompanied her and her friends throughout their childhood along with all the memorable games and happy moments together.

Miaow Miaow has come a long way from when they started in 1989 and now, can be found in nearly 40 countries worldwide, with Saudi and China being one of the biggest markets.

Through all that Miaow Miaow does, the brand believes in enriching people’s lives by offering a wide variety of delicious and quality snacks that suits different lifestyle and cultures while also allowing consumers to seek happiness through continuous learning, growth and achievements.

Some of the best-selling snack options that was featured at the event were:

● Miaow Miaow Prawn Crackers – Made with prawns and stored at low temperature to retain its freshness, this snack is delicately roasted to ensure there is authentic prawn flavour with every crunch.

● Miaow Miaow Potato Chips – Rich in potato taste that satisfies your cravings and gives you a delightful experience.

● Miaow Miaow Green Peas – If you love green peas, you will definitely love this one! These green peas are uniquely shaped for you and your family to enjoy.

● Miaow Miaow Chicken Crackers – Your classic childhood taste that enables you to reminisce or create fond family memories. Enriched with rich chicken taste in every bite.

● Miaow Miaow Cuttlefish Crackers – A flavourful cuttlefish snack that will leave you wanting more.

Mydin was chosen as the ideal partner for this roadshow because of their common traits - being a Malaysian brand themselves with over 60 years of heritage and a strong presence across Malaysia. And the management from Miaow Miaow Food Products are extremely proud and grateful to have the opportunity to work alongside Mydin….

Having first established themselves in Batu Pahat as a family distribution business, Miaow Miaow specializes in manufacturing, supplying, and exporting various snacks, selling at an affordable price that suits all age groups with different lifestyles and cultures in countries around the world.

Other than Mydin, Miaow Miaow snacks can be purchased at leading supermarkets, hypermarkets and some of the traditional trades such as Aeon, Aeon Big, TF Value, The Store, Econsave and others.


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