Jun 28, 2023


Guardian Malaysia has brought back the popular nationwide contest to search for The Face of Healthy Beauty (TFHB).


Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd said: “Our first search for Guardian’s The Face of Healthy Beauty in 2019 was such a spectacular success in that we managed to find so many outstanding women in Malaysia that epitomize our vision of a healthy beauty.  Unfortunately, due to the pandemic we had to postpone doing another event until this year and we are very excited about it. The search for Guardian’s The Face of Healthy Beauty is NOT a beauty contest.  


“This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically.  They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling.”


Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.


Teo explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.


“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being,” Teo said. “And this trend has also made Guardian evolve from being a health and beauty store into a brand with a mission to inspire our customers to live a healthy and beautiful life.  To achieve this mission, our sales staff have been trained to be beauty and health care advisors, while our stores continue to offer the latest and most innovative health and beauty products from around the world at the best value to our customers,” Teo added.


The Four (4) winners from the Grand Final will each receive:One (1) year contract with GuardianFeature on Guardian’s Catalogue Cover Page & Other sales materials• RM10,000 Cash and RM10,000 worth of Vouchers

Products from participating sponsors andRM5,000 worth of Guardian Bath Care products to a charity organisation of the winner's choice 


This contest is open to all Malaysians aged 18 years and above with entries to be submitted online from 26 June 2023 until 6 August 2023 at httpsq://theface.guardian.com.my or click on the QR code on all Guardian social media platforms and at Guardian stores. Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves. 


One hundred and twenty (120) shortlisted participants will be selected to attend the semi-finals at;

▪ Gurney Plaza, Penang (26-27 August 2023), 
▪ MyTOWN Shopping Centre, Kuala Lumpur (2-3 September 2023), 
▪ Paradigm Mall, Johor Bahru (9-10 September 2023) and 
▪ Vivacity Mall, Kuching Sarawak (16-17 September 2023). 


Five semi-finalists from each region will attend the Grand Finals in Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023.


Guardian customers can also vote, from 18 September – 8 October 2023 on the microsite, for their favorite finalist to win at the Grand Finals.  The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals. 


For more info and details of the search, and the full terms and conditions check outhttps://theface.guardian.com.my

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