Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate. Programme

Shopee Malaysia has partnered with YouTube - through the YouTube Shopping Affiliate Programme in Malaysia - to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

This milestone builds on the rapid momentum of Shopee’s Affiliate Programme, which has seen exponential growth across livestreaming and short-form content platforms. In 2024 alone, Shopee Affiliates orders rose by 81% year-on-year, Shopee Live affiliate orders surged by 248%, and Shopee Video affiliate orders grew 63x between April and December.  Open to everyone — from creators to everyday users — the programme empowers individuals to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).

“At Shopee, we’ve always believed in empowering our affiliate community with the right tools, training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement, ” said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.

As part of the session, Tan also introduced creators to Shopee’s Affiliate Marketing Solution (AMS) — the platform powering this initiative. AMS gives creators a suite of tools and rewards, including:

Upsized Shopee commissions: Earn higher commission rates — up to 10% from Shopee during peak events such as Double Digit and Payday Sales , plus up to 80% commissions from selected sellers.

New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.

Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sales milestones

Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers

Over 200 creators attended the event, which featured interactive activities like live product-tagging demos, “Shopping Missions” , a sharing session with top YouTube creators, as well as connecting with brand sponsors.

For many creators, the programme offers a turning point in how they think about their content. 

“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate Program gave my content a real business edge. It’s more than just sharing — it’s about helping viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend, straight from my videos. It’s a powerful step forward for creators like me, ” said Asraff Jeffery, Malaysian tech YouTube creator.

With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage — from first-time affiliates to seasoned content professionals. Sellers of all sizes also stand to benefit, gaining smarter, creator-driven ways to stay ahead of trends and build deeper audience connections.

“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect, ” said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”

This is just the beginning. Whether you're a budding creator or an established name, the tools are ready — and the opportunity to turn content into commerce is yours to take. Creators who meet the eligibility criteria can sign up today via Shopee’s Affiliate Marketing Solution (AMS) to start earning from their content.

SHARP Malaysia Fuses Japanese Aesthetics and Innovation to Inspire a Mighty Living Experience

Wow... did you actually know, that renowned Japanese brand SHARP has already been in Malaysia for 40 years. True to its philosophy of “Sincerity and Creativity,” SHARP consistently delivers original and high-quality products. This unwavering commitment was once again recognised at the 2024 Putra Brand Awards, where SHARP clinched two Gold Awards – a solid proof of the strong trust and support it continues to receive from Malaysian consumers.

In attesting to its commitment to align with local lifestyles, Sharp Electronics (Malaysia) Sdn. Bhd. hosted the “Japanese Living to Your Home” product showcase 2025. Marking its 40th anniversary, the event featured new products that integrate Japanese aesthetics with innovative technology, aiming to enhance the quality of life in Malaysian homes across areas such as living, cooking, cleaning and communication.

During the showcase, participants had a first look at a new range of products that blend Japanese design philosophy with local needs. These products embody the hallmark of Japanese craftsmanship — precision, practicality and user-friendly design. 

However, SHARP goes one step further by localising its innovations to better suit Malaysian homes in emphasising space-saving features, energy efficiency and functionality. Since its entry into the Malaysian market in 1985, SHARP has always prioritised local needs — a key reason for its enduring presence and success.

SHARP’s innovations cover a wide range of home appliances, from immersive entertainment systems to smart solutions for comfort, wellness and productivity.

In entertainment, SHARP proudly unveils its all-new AQUOS H Series TVs, ranging from 50 to 98 inches — the latter being the largest AQUOS TV currently available in Malaysia, offering an unprecedented visual experience. The H Series comprises four lineups: AQUOS XLED, TRU, QLED, and 4K, catering to a wide spectrum of viewing preferences. Three of these lineups feature SHARP’s proprietary Deep Chroma QD (Quantum Dot) technology, delivering richer and more vivid colours — especially in red and green tones — for a truly immersive cinematic experience.

The series highlight is the AI Magic Sing feature, which transforms your living room into singing joint with just the press of a button — no complicated setup required. Simply turn on the Magic Sing mode and enjoy a seamless singing session.

Users can also download the Smart Living Camera App to connect a webcam to the TV, enabling photo and short video capture. The TV’s mirroring function allows users to see themselves during fitness videos, helping them to correct their posture and improving workout effectiveness.

For home appliances, SHARP debuts the new Avance French-Door Refrigerator in two elegant colours – Tokyo Black and Fuji White – a stylish contrast inspired by Japanese minimalism. SHARP has enlisted its brand ambassadors — Malaysia’s top women’s badminton doubles duo, Pearly Tan and M. Thinaah — for this campaign to represent the theme, “Taiketsu: The Showdown”, symbolising the dynamic interplay between black and white, fashion and function.

This refrigerator series offers spacious 480L and 750L capacities. Together with SHARP’s advanced freshness technology and sleek, modern design, they provide an ideal food storage solution for various household styles.

Unlike the common “3:7 freezer-to-fridge” ratio, the Mega Freezer adopts a “4:6 design,” providing more freezer space.

 This aligns with the bulk-purchase habits of Malaysian families, solving the issue of limited freezer capacity while offering easier organization and storage.

The showcase also featured SHARP’s newly launched top-load inverter washing machine series, designed to meet modern demands for energy-efficient laundry care. New front-load models were also introduced, catering to younger users’ preferences for stylish design and gentle fabric care. Continuing the 2024 “My Second Washer” concept, the exhibition features three mini washers and tub-less models. They are perfect for washing underwear, sportswear, and baby clothes, emphasising hygiene and separation in laundry routines.

SHARP also showcased air purifiers with dehumidifying functions, especially designed for Malaysia’s humid climate. Featuring Plasmacluster ion technology, these purifiers clean the air, suppress bacteria and viruses, and maintain optimal indoor humidity — creating a fresher and healthier home environment. Additionally, SHARP introduced a two-in-one air conditioner with Plasmacluster technology that combines cooling and air purification functions for all-around indoor air protection.

As Malaysian work culture continues to evolve, the demand for smart business solutions in commercial and service industries is growing. The SMART Working Life Zone at the showcase highlighted SHARP’s latest E-signage solution. This comprehensive system combines hardware, software and AI-powered content creation to deliver high-performance digital signage for retail, F&B, hospitality and other sectors. From promotional displays and customer engagement to content management, these solutions enhance customer experience and operational efficiency.

To coincide with the 2025 product showcase, SHARP has collaborated with Hollywood blockbuster, “Mission: Impossible – Dead Reckoning”, by offering complimentary movie tickets for customers to enjoy an immersive audiovisual experience. 

In celebrating its 40th anniversary, SHARP has upgraded its after-sales service earlier this year by introducing a “7-Day Service Completion Guarantee” to provide customers with faster, worry-free support. All inverter-series products and selected AQUOS TV models now come with extended warranty coverage to reflect SHARP’s unwavering commitment to quality, care, and long-term customer trust.

Sensodyne Tackles Widespread Tooth Sensitivity in Malaysia with Fresh Mint Launch

A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

 

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection:  With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being.  That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.

ELBA’s Big Win Moment: Grand Rewards & Unforgettable Memories!

ELBA Malaysia concluded its highly successful ‘Double Treats, Double Fortune’ Campaign with a spectacular prize-giving ceremony, celebrating the lucky winners who took home incredible rewards. 

The highlight of the event was the moment the Grand Prize Winner, Mr. Tang Chee Hing, drove home a brand-new BYD Seal Premium 2024 Electric Car worth RM180,000!

Held at BYD Ara Damansara, the prize-giving ceremony was attended by ELBA’s senior management, partners, and media representatives. The event marked the culmination of the nationwide campaign, which ran from November 2024 to 31 January 2025, offering Malaysians the opportunity to win fantastic prizes simply by purchasing ELBA’s high-quality home appliances.

Founded in 1979, ELBA has been a household name in Malaysia for over four decades, consistently delivering quality, reliability, and innovation in home appliances. Through the years, ELBA has remained dedicated to enhancing the lives of its customers by offering stylish, energy-efficient, and technologically advanced products that cater to modern households. Whether it’s bringing families together over home-cooked meals, ensuring efficient food storage, or simplifying daily chores, ELBA continues to be a trusted companion in every home.

Mr. Tok Sang Man, Managing Director of Fiamma Sdn. Bhd., expressed excitement over the overwhelming response to the campaign and the opportunity to reward ELBA’s loyal customers with fantastic prizes.

“At ELBA, we are dedicated to enhancing homes with innovative, stylish, and energy-efficient appliances. This campaign was our way of showing appreciation to our valued customers, and we are thrilled to celebrate their wins. I would like to extend my heartfelt congratulations to all the winners -- seeing their joy today truly reaffirms our commitment to bringing convenience and happiness to Malaysian households. We look forward to continuing this journey with even more exciting innovations and rewarding experiences in the future,” he said.

At the ceremony, ELBA proudly presented prizes to its top winners, including:

• Grand Prize: BYD Seal Premium 2024 Electric Car worth RM180,000 – Tang Chee Hing

• First Prize: ELBA PerfectFit Refrigerator worth RM8,999 – Khor Eng Tong

• Second Prize: ELBA Side-by-Side Refrigerator worth RM5,289 – Ng Siao Chi

• Third Prize: ELBA 2-in-1 Washer Dryer worth RM3,859 – Zaiton Abu Bakar

In addition, Special Prizes and Consolation Prizes were awarded in separate sessions, with over 100 winners receiving a range of practical and stylish home appliances, including ELBA Combi Smart Ovens, multi-cookers, water dispensers, steam generator irons, and hair dryers.

Hailing from Subang Jaya, Selangor, Mr. Tang Chee Hing was overjoyed upon receiving the call announcing his incredible win.

“Winning a BYD Seal Electric Car is an incredible surprise that made this festive season even more special. ELBA has truly created an unforgettable moment for me and my family,” an elated Mr. Tang, who purchased an ELBA refrigerator to enter the contest said…

A loyal ELBA customer, Mr. Tang has been a firm believer in the brand’s quality and reliability, with more than 50% of his home appliances being ELBA products. His favourite? The ELBA refrigerator, which he praises for its stylish yet practical design, featuring a two-door layout with a pullout freezer drawer that maximises space efficiency and keeps fresh foods easily accessible.

Beyond the excitement, the BYD Seal Electric Car will also bring tangible benefits to Mr. Tang and his family. “This will be a huge financial relief in terms of savings. Charging the BYD Seal costs just a fraction of petrol prices, and with its low maintenance, I’ll be saving thousands annually.”

Based in Kedah, Mr. Khor Eng Tong, was ecstatic upon receiving the news of his big win -- a brand- new ELBA PerfectFit Refrigerator worth RM8,999.

“I am very happy and excited! I never expected to win, especially with my very first ELBA purchase. This is such a rewarding experience, and I’m grateful to ELBA for making it even more special,” shared Khor.

The campaign truly reflected ELBA’s commitment to enhancing everyday living. From the flagship Master Collection designed for culinary enthusiasts to the PerfectFit Refrigerator for optimal food storage, ELBA remains a trusted choice for Malaysian households.

“This campaign was not just about winning prizes -- it was about creating meaningful moments for our customers. We deeply appreciate their continued support and look forward to bringing even more exciting innovations and rewarding campaigns in the future,” added Mr. Tok.

Guests at the ceremony also had the opportunity to experience ELBA’s range of home appliances, which were showcased at the event, and even test drive the BYD cars, adding to the excitement of the celebration.

Building on the success of this campaign, ELBA remains dedicated to delivering innovative, reliable, and stylish home solutions that enhance everyday living. Stay tuned for even more exciting innovations, rewards, and surprises from ELBA by visiting https://elba.com.my or following ELBA on its official social media channels.

• Official Website @ https://elba.com.my/

• Facebook @ fb.com/ELBAMalaysia

• Instagram @ Instagram.com/ELBA.Malaysia

• TikTok @ tiktok.com/@ELBA_my

Dododots releases limited edition The Powerpuff Girls collection

Malaysian acne patch brand Dododots is launching a new line of The Powerpuff Girls-inspired acne patches in March 2025. This exclusive collection will be sold as a blind pack, using the same blind box concept where the contents are sealed and kept a secret until purchased and opened. Each design will reflect the unique personalities of Blossom, Bubbles and Buttercup.

The designs that will be available are:

•Awesome Blossom: Based on Blossom, the leader of the team. The patches in this pack come in a fiery red shade with playful pink accents.

•No Trouble Bubbles: Bubbles is the joy and the laughter of the team, the sweet sugar in the mix. Her patches are in her signature colours of pastel blue and yellow and radiate her playful spirit.

 •What’s Up, Buttercup?: Dedicated to the toughest fighter and the “spice” of the group, Buttercup’s patches are a sleek combination of black and lime green, perfect for hiding stubborn blemishes with confidence.

•Sugar, Spice and Everything Nice: This exclusive pack of mystery patches will tug at your childhood heartstrings and take you on a trip down memory lane with The Power-puff Girls.

"The Powerpuff Girls has its own unique brand of fun, charm and excitement, and Dododots is ecstatic to bring more of this iconic crime-fighting trio into everyone’s lives,” said Esther Wong, CEO of Dodo Ventures Sdn Bhd and co-founder of Dododots.

“The Powerpuff Girls have always had and continue to have multi-demographic appeal and we are confident that we’ll see a positive reaction from our customer base for The Powerpuff Girls patches,” added Ethan Wong, the other co-founder of Dododots.

The Powerpuff Girls patches will be available via the Dododots website, online marketplaces and at all 600 Guardian outlets in West Malaysia and Singapore from 25 March 2025. Each design style will be sold in individual packs and will be available while stocks last, at a retail price of RM18.00/SGD$9 per pack.

Dododots (pronounced doh-doh-dots) is a Malaysian creation and the brainchild of friends Esther Wong and Ethan Wong who both grew up battling acne problems and wanted others with the same issues to feel happy and comfortable in their own skins. The two science graduates put their medical biotechnology, environment biology and microbiology knowledge together to create these innovative acne patches in 2021 during the pandemic.

The result was the innovative Dododots beauty patches that are made of 100% hydrocolloid material but fully coloured with various shapes and designs as a refreshing alternative to traditional transparent patches. The acne patches use the same clinical-grade wound dressing material doctors use on patients after surgery making them not just fun but functional.

Dododots patches are FDA-approved as well as ISO and CE-certified and are suitable for all skin types and ages.

While the innovative products are available via the brand’s online store, the demand for the products almost instantly prompted Dododots to introduce its own vending machines to offer on-ground convenience to its customers. These

vending machines made their debut in 2023 and can be found at Asian Avenue in Sunway Pyramid, MyTOWN Shopping Centre and Paradigm Mall JB in Malaysia, and Plaza Singapura in Singapore. The Dododots partnership with leading health, beauty and personal care chain Guardian also extends the brand’s presence to stores in Malaysia (over 600), Singapore (100) and Vietnam (130) located at high streets and popular shopping malls, as well as in the e-commerce space