Nov 16, 2019


Sunway Pals announced their first strategic partnership with Malaysia Airlines’ frequent flyer programme, Enrich, to benefit avid travellers through a points exchange collaboration...

Starting today, the conversion initiative will allow members of both programmes to put their Miles or Sunway Pals points for an expanding array of rewards, and get more value from their programme...

With the collaboration, Enrich members will be able to exchange their miles at Sunway’s establishments and Sunway Pals members will be able to use their points to redeem for travel and lifestyle rewards...

Sunway Pals members can now redeem their miles for flights across 13 global airlines on the Oneworld alliance, and Enrich members can now utilise their miles to shop in Sunway’s malls and redeem their points with over 1,000 merchants, play in Sunway’s theme parks, stay in Sunway’s hotels, and seek health screening in Sunway’s medical centres. The partnership will strengthen loyalty for both Sunway Pals and Enrich members whilst enhancing the overall customer experience....

This partnership with Sunway Pals loyalty programme provides Enrich members more choices in how to spend their accumulated miles beyond travel-based redemptions with the option of shopping at the partner merchants under the Sunway banner...

This partnership also further cements Malaysia Airlines’ larger goal of Fly Malaysia, a campaign aimed to share the beauty of Malaysia in the aspects of its culture, nature and people... Fly Malaysia also aims to promote travel by leveraging on creating a uniquely Malaysian travel experience for the travellers.

The launch event of the Enrich & Sunway Pals Partnership was held at Sunway Pyramid today, which saw special rewards for new members who signed up for either of the loyalty programmes. Enrich and Sunway will embark on more joint promotions in the future aimed at strengthening customer loyalty whilst enhancing the overall member experience.


SUNWAY PALS, Malaysia’s fastest growing and Sunway Group’s flagship integrated loyalty programme, was launched in February 2014 and currently has over 850,000 members. Under the loyalty programme, SUNWAY PALS members receive reward points and a range of privileges when they make property purchases or spend at the participating Sunway-owned malls, hotels, theme parks, colleges, universities, hospital and its array of participating merchants plus members get to enjoy the benefits of cashless parking with no surcharge. For more information, please visit

About Malaysia Airlines Enrich

Enrich, the frequent flyer programme of Malaysia Airlines brings you a world of privileges, lifestyle rewards, and priority service. Earn Enrich Miles when you fly with Malaysia Airlines, oneworld® member airlines and Enrich partner airlines. You can also earn Enrich Miles when you convert your credit card points, book a hotel stay, rent a car, shop, and so much more. Redeem Enrich Miles for flights, seat upgrades, and Vouchers for in-flight shopping and access to Malaysia Airlines Golden Lounges.

 Enjoy rewarding travel and lifestyle experiences as you unlock more benefits each time you move up the next Enrich Elite tier. Visit and sign up with Enrich to enjoy a world of rewards.

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