Mar 22, 2022


An  unflinching commitment  to  ensure customer satisfaction by providing quality products at great value and the ability to pivot the business to adapt to swift changing and challenging market environment are  among the  reasons why Guardian Malaysia was voted the Number One Retailer by Malaysian consumers at the recent  2021 Putra Brand Awards. 

Soren Lauridsen, Chief Executive Officer of Guardian Health and Beauty Sdn Bhd said;
“This incredible win and honour is due to the excellent teamwork  and the very hard work put in by everyone at Guardian Malaysia including our business partners. 

“The fact that we won the coveted Platinum Award (Retail Category) during an exceptionally  challenging year such as 2021, where  the Covid pandemic was still raging,  complete with lockdowns and movement control,  make this win especially sweet and meaningful.”

“It is also a reward for the effort that we have put in, and to focus intensely on customer satisfaction by giving great value to help customers get through a difficult time.  We are very happy our efforts have not gone unnoticed.  To be voted by Malaysians to be the top retailer beating a field of  renowned brands is indeed a great honour,” he added.

As a gesture to thank all Malaysians who voted, Guardian has organised a ‘Thank You Sale’ beginning 1 March until 27 March 2022.
“I would like to thank all our customers for their trust, support and for voting for us. It has always been Guardian’s mission to help our customers live a healthy and beautiful life – every day. And we are glad that our customers understand our mission.  

“This ‘Thank You Sale’ that we have organised will have over 700 health and beauty products on offer on a Buy 1 Free 1 basis and will also feature a Shop & Win contest with RM300,000 worth of prizes to be won by more than 10,000 winners.  There are five OGAWA iMelody Massage Chairs, 20 Tag Heuer Aquaracer watches to be won among others.  All our customers need to do is to spend a minimum of RM30 to get a contest card and QR code to upload a photo or scan of their receipt to enter,” Soren said.

“Needless to say, we have also intensified our efforts to ensure we continue to give our best to our customers by introducing the latest technology for better consumer experiences.  For example, we recently launched our new Guardian Mobile Application with more exciting features, 24/7 convenience and app-exclusive offers,” Soren added.  

Besides that, Guardian Malaysia also launched a new Live Health Smart campaign, an initiative to help their customers live more healthily, smartly through greater product knowledge and access to professional advice from Guardian pharmacists.  

As part of the campaign, Guardian rolled out an educational series to arm customers with knowledge on how to prevent and handle prevalent illnesses such as diabetes, heart health, skin health and general health. In addition, more brands and wider product  choices  will be made available to ensure customers have greater healthy choices. 

“After all we have a reputation and legacy of being a trusted community health expert and winner of Malaysia’s Favourite Store to uphold.  Now we have to raise the bar of the standard of service and value we offer, Soren concluded. 

The Putra Brand Awards is the most prestigious brand recognition award by the marketing and communications industry of Malaysia. It is a brand award endorsed by MATRADE and is the ONLY award chosen by the people. 

This year, more than 11,000 respondents from consumers across Peninsular and East Malaysia participated in the consumer preference survey by an independent research company to determine their favourite brands across 24 different product and services categories. In each category, a Platinum, Gold, Silver and/or Bronze will be awarded to the People’s most preferred brands. 



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