MAGGI® is a recognised global brand that is a household name in Malaysia. With its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day, especially lazy moms on the go like yours truly here…..
My daughter and I grew up with Mi MAGGI® and we also survived the pandemic lockdowns with Mi MAGGI® … Mi MAGGI® was there during the worse times of our life when we had barely enough to eat and also there during good times when we just wanted to enjoy something good… So we always have a few packets of Mi MAGGI® around, especially of the Kari and Pedas Giler Ayam Goreng flavours....
With that, Mi MAGGI® has already been around in Malaysia for 51 years and celebrated its annual MAGGI® SAH Malaysia! campaign, organised in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently. The campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI®‘s biggest event of the year, held today at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Mi MAGGI® has always been a Malaysian favourite, from a hearty bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant (since 1971!!!)
Juan Aranols, CEO of Nestle (Malaysia) Berhad speaking at the media event recently, said that the MAGGI® SAH Malaysia! campaign themed DuniaKu Bersama MAGGI® celebrates the richness and heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of Malaysian lifestyle.
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with more Malaysians eating out and socialising again as normalcy resumed, this campaign aims to celebrate their unique and viral Mi MAGGI® creations!” said Juan.
Through the Kembara DuniaKu MAGGI®, SAH
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists battled it out for one of the three Grand Prizes of RM5,000 cash prizes each, and the winner was:
* Asmahani Mohamed, Botok Botok MAGGI®
* Faradilla Eamy Jaar, Sotong Sumbat Bakar MAGGI® Kuah Percik Bersambal
* Norsalina Jalaludin, Manok Pansoh MAGGI®
At the event, honorary plaques were also accorded to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalising the food operators’ businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.
“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and encourage Malaysians to make a difference through cooking - be it for themselves, for their loved ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,” quipped Geetha.
For more information about the MAGGI® SAH Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/