May 12, 2023

2023 Kinohimitsu Collagen Day

Kinohimitsu, the leading brand of collagen drink in South East Asia held it’s Appreciation Dinner to celebrate being the No. 1 Best Selling Collagen Drink in Singapore and Malaysia for year 2022, accredited by Nielsen IQ report.

The black tie event dinner was held at the One World Hotel at Bandar Utama, Petaling Jaya.

Kinohimitsu’s former brand ambassador Hong Kong artistes Tavia Yeung and Him Law, Hong Kong TVB artiste cum producer Mr. Lai Lok Yi, local celebrities, influencers, valued business partners, and members of the media were in attendance to celebrate this milestone….

The dinner featured free-flow collagen drinks, a dazzling fashion show by Dewi Malaysia's beauty pageant finalists, songs and live band music. The highlight of the dinner was the presentation of memento, a special appreciation trophy to business partners, celebrities and media partners for being part of Kinohimitsu successful journey.

“As we mark and celebrate Kinohimitsu's 25th anniversary in Malaysia, we remain steadfast in our commitment to making a positive impact on people's lives. Kinohimitsu's mission has always been to help everyone feel happier, healthier, and more confident every day, and we are proud to have been able to achieve this through our innovative and effective products.

I am delighted to share that Kinohimitsu has maintained its position as the number one selling collagen brand in Malaysia and Singapore, according to NielsenIQ data. This serves as a testament to our dedication and leadership in the collagen, functional drink, and functional food categories in Asia.

Moving forward, we will continue to push boundaries and strive for excellence in providing natural, scientifically-proven, and refreshing solutions for all. We believe that everyone deserves to feel their best and we remain committed to our social mission of making that a reality for as many people as possible” quotes Mr Ting Yen Hock, Executive Chairman of Kino Biotech Group.

The event coincided with Kinohimitsu's annual Collagen Day, which has been annually celebrated every April.

This year, considering many individuals were occupied with a series of Raya events during April, the brand moved the celebration dinner to May. 

The theme ‘'Love Yourself' highlights the importance of prioritizing self-care and emphasizes the need for individuals to take care of themselves both inside and out.

The essence of 'Love Yourself' is not a luxury but a necessity. Kinohimitsu will always remind  consumers the importance of collagen during this campaign. They deserve to feel their best and live life to the fullest, and Kinohimitsu is committed in providing the best products and resources to support healthy living aging and enjoy the freedom to live

The Appreciation Dinner was also an opportunity to showcase Kinohimitsu's commitment to promoting healthy living aging and wellness through its range of collagen supplements, beauty drinks, and functional formulas.

Kinohimitsu's products are made with high-quality ingredients and backed by scientific research to support overall well-being and healthy aging.

In addition to celebrate the status as the No.1 Best-Selling Collagen in Singapore & Malaysia, Kinohimitsu is also proud to announce that Kinohimitsu Collagen Diamond has been awarded Gold in Monde Selection 2023 World Quality Award. Kinohimitsu Collagen Diamond has been awarded with gold award for a consecutively 3 years from 2021 – 2023. This is an international award that guarantees the quality of the product 

Kinohimitsu has been accredited by Euro Monitor as the No. 1 Best Selling Collagen Drink in Singapore and Malaysia in 2012. This shown that Kinohimitsu brand has become synonymous with quality and trust in the collagen drink market.

In recognition of the importance of collagen during these month-long campaign, some key collagen products are on very special discount of up to 40% from 1st April to 31st May 2023. 

The special Collagen Day edition of Kinohimitsu Collagen Diamond 16’s + Collagen Green Caviar 2’s and Kinohimitsu Collagen Men 16’s sells at RM129 only.

Other Kinohimitsu collagen products include Kinohimitsu Collagen Beauty, Kinohimitsu Collagen Green Caviar, Kinohimitsu Collagen Nite, Kinohimitsu Stem Gold+ 180g, Kinohimitsu Marine Gem 180g, Kinohimitsu Stem Cell Snow Lotus 10’s, Kinohimitsu Collagen Activ 15’s and Kinohimitsu Beauty Activ 15’s.

Kinohimitsu Collagen Day special deal is available at leading pharmacies, Watsons, Guardian, Caring, Aeon Wellness and Sasa. Online shoppers can also enjoy these deals on Kinohimitsu e-store at or e-marketplaces such as Lazada and Shopee.

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