AEON CO. (M) BHD. (AEON) unveiled the latest collaboration for its AEON Raya 2022 Collection with Malaysia’s top fashion designer and entrepreneur, Dato’ Jovian Mandagie in an exclusive launch at AEON Mall Shah Alam...
For this Raya, Jovian is delving deep into the origins of Nusantara. Nusantara, which is an Old Javanese name refers to the conquered provinces of the Majapahit kingdom, which backtracks to the 13th century. The Nusantara women, deeply embedded in history and culture were considered to be the embodiment of beauty and thus the inspiration of this premium ready-to-wear (RTW) collection.
Speaking about the collection, Low Ngai Yuen, Chief Merchandising and Marketing Officer of AEON said, "Festivity is intrinsically tied to culture and tradition, but a great designer can balance that with the freedom of modern expression – we are indeed very honoured to be able to work alongside Dato’ Jovian Mandagie who understands and translates this extraordinarily. The Nusantara collection already had a long list of pre-order interests via our online iAEON Lifestyle platform, we hope our loyal shoppers will be as pleased as we have been hustling away in its preparation since October last year."
Dato’ Jovian Mandagie, who is one of Malaysia's most successful designers, is best-known for his Mal-Indo influences with alluringly crafted designs that creates an accessible high fashion mix under the distinct aesthetics and labels of the Jovian Mandagie house (JM).
"Our first ready-to-wear collection was unveiled in August 2012. Since then, our RTW has catered to Malaysian women, ensuring that every woman looks beautiful in her outfit. The AEON x JOVIAN's Nusantara collection was deliberately designed in the same way," added Dato’ Jovian Mandagie.
The AEON x JOVIAN Nusantara collection is perfect for the entire family with gorgeous Raya wear for not only for women, but also the men and children.…
The collection also includes Jovian Mandagie’s flagship three-ply and KF94 masks in new designs to match with the festive outfit…
The collection is now available exclusively at seven physical AEON Stores; Shah Alam, Wangsa Maju, Taman Maluri, Mid Valley, Queensbay, Kota Bharu and Tebrau City, as well as online to all, for pre-order on iAEON Lifestyle at https://lifestyle.myaeon.com.my/special-campaign/jovian-collection-1 , so go check it out and grab it!!!! The designs are seriously just sooo pretty….
The collection is being launched in conjunction with AEON's Ramadan-Raya promotion, 'Raya Penuh Makna.' More ongoing special Raya promotions can be found at www.aeonretail.com.my.
This collaboration is in line with AEON’s efforts in championing the United Nations Sustainable Development Goal 8 - Good Careers and Economic Growth that focuses on promoting inclusive and sustainable economic growth, good and productive employment for all.