Jordan Asia Pacific Sdn Bhd unveiled their brand-new Jordan Ultralite range here in Malaysia, and I was lucky to be able to witness it…
The Jordan Ultralite range toothbrush is one of the lightest-weighing, high performing and sustainable toothbrushes in the world just weighing only 8.7 grams for the sensitive range and 9.2 grams for the regular soft range….
Jordan is a Scandinavian brand has been caring for people's teeth since 1927 and has a worldwide presence in over 50 global markets.
The Ultralite is designed to fit perfectly into any modern, active Malaysians’ lifestyles, bringing maximum cleanliness, Scandinavian-inspired urban design, and sustainability to the table.
Drawing inspiration from the active Scandinavian lifestyle, the Jordan Ultralite lightweight toothbrush doesn't compromise on performance. The handles of both product ranges are designed with an intricate hexagon pattern, which makes it possible to use 50% less plastic, and still gives the user a comfortable ergonomic grip. The Ultralite’s 100% recyclable mono-material also makes it easier to recycle. Jordan even put the Ultralite to the ultimate test by roping in world-famous skydiver, Jonas, to test the toothbrush out mid-air.
As a global oral care brand with leading position in toothbrushes, toothpaste and interdental, the Jordan Ultralite has been designed in Scandinavia, combining maximum performance, modern design, and sustainability. The designers looked to nature to make the world's lightest toothbrush that does not compromise on its performance. Additional attention to details put into Jordan Ultralite's design that ultimately makes it the best companion for any active, environmentally-conscious person," shared Ong Teong Dee, Country Manager for Malaysia, Thailand & Philippines at Jordan Asia Pacific Sdn Bhd.
He added, "We see Jordan Ultralite appealing to Malaysians with an active sustainable lifestyle. They want products like the Jordan Ultralite - good quality and effective for them and at the same time are also good for the planet. Quality and performance are what is valued by them when it comes to choosing a brand or product that resonates with the lifestyle."
Modern Design Inspired by Nature
The pattern on the handle is a tribute to the hexagon patterns found in beehives. Jordan retained the honeycomb-like structure as a design feature, keeping the toothbrush light and easy to handle whilst retaining its sturdiness for a solid grip. This open design allows users to rinse off toothpaste residue easily and helps make the brush easy to hold and use. The Jordan Ultralite sensitive range toothbrush offers gentle cleansing with ultimate reach. The bristle tips provide users with effective plaque removal while being gentle on their teeth and gums. Combined with the bristles designed for maximum cleaning, Jordan ensures dental health while making the Jordan Ultralite the world's lightest toothbrush.
Globally, Jordan is constantly looking for new solutions that interlinks sustainability and oral care health. The all-new Jordan Ultralite sensitive toothbrush retails at RM9.90, available now at major supermarkets, health & beauty chains and pharmacy channels. You can also purchase Jordan Ultralite online via Jordan’s official Shopee and Lazada stores.
Follow Jordan Malaysia’s at www.jordanoralcare.my and on Facebook and Instagram.