Aug 13, 2018

Starbucks Malaysia Launches Jumbo Cookies in Conjunction with Its World’s First Signing Store 2nd Anniversary



So yours truly was over at Bangsar Village 2 Mall where the world’s first Starbucks Signing Store was located... This was to celebrate this special store's 2nd Anniversary....



The Starbucks Signing Store here at the Bangsar Village 2 Mall in Malaysia houses nine Deaf baristas who are 100% certified coffee masters. The Deaf Coffee Masters in Malaysia are distinguished by their black aprons that feature a special embroidery with ‘Starbucks’ in Malaysian Sign Language...

These Deaf baristas are also qualified to conduct coffee chat sessions with the public using sign language much like the baristas at the Starbucks Reserve™ stores in Malaysia...


The Starbucks Signing Store’s 2nd anniversary celebration was officiated by Yang Berhormat Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development...


At the same time, Starbucks Malaysia announced the launch of the Starbucks Jumbo Chocolate Chip Cookies across all its stores throughout Malaysia where for every purchase of the cookies at Starbucks, RM1 will be channeled to the Silent Teddies Bakery, a social enterprise started by the Community Service Centre for the deaf (CSCD) to support their programs and its schools for the Deaf children.. 

Each Starbucks® Jumbo Cookie are unique as they are all handmade with no preservatives added. The cookies will be priced at RM 6.90, and will gradually be rolled out to all Starbucks stores nationwide, including East Malaysia, starting from 8 August 2018 onwards..

Being the first country to introduce the Starbucks Signing Store concept into the world was a stepping stone for Starbucks Malaysia... Its success has even inspired the North American Starbucks partners to opening the first Starbucks Signing Store in the United States which will be opened this October...


At the Starbucks Signing Store, customers are of course welcomed the familiar way with what they see and smell, none other then the rich aroma of the finest Arabica coffee, served by partners in the iconic green aprons in a warm, bustling environment...

However, the Deaf baristas will then engage their customers with the enthusiasm, passion but in a uniquely uplifting way... 

When customers to order, they will notice something different, as the usual greeting and sound of baristas calling out beverage orders is replaced by sign language. Customers place orders using a simple menu card which they mark before passing it to the barista and Deaf partners use handwritten notes to communicate with customers. Upon placing the order, each customer is given a number on the receipt and once the beverage has been prepared, the number is displayed on a screen telling them it’s ready. 

Starbucks Malaysia is pretty awesome really and has a proud history of employing under-represented groups in the workplace...

They even have a Starbucks VIP Program for mature partners who are 55 years of age and above where as part of the program, Starbucks provides flexible work hours and other benefits for these seniors... 

Did you know there are currently more than 10 VIP partners working in Starbucks Malaysia stores, the oldest being 73 years old....

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my


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