Jan 6, 2021

Pop by Jaya One Evolves to Pop The Arcade With a Focus on Experience and Convenience

I was over at Pop the Arcade at Jaya One, and I was surely in love with their fresh new look....

Pop was a retail platform created to help entrepreneurs grow their business as well as showcasing their products and they have officially launched their brand new shopping concept and multichannel offerings...

.Pop which always fully supported homegrown entrepreneurs, creative spirits, and unique businesses that were created out of passion, has now diversified its services to allow vendors to sell online as well as offline – compared to the previous offering of selling only in a physical space.

I really like the new shopping arcade concept, one of the first urban arcade retrofits in a shopping mall in Malaysia, I think.. But one that sells and showcases a wide variety of unique, purposeful, and artisanal items.

The whole concept forms a complex of individual shops representing each vendor with interconnected walkways, enabling visitors to walk from unit to unit like the ones in the UK, Europe, and Japan with an arched covered passageway....

Pop is also celebrating the addition of a Bear Malaysia, their new anchor tenant that offers adorable looking home and kitchen appliances such as electric stewpots, multifunctional health pots, humidifiers, electric lunch boxes, and baby bottle sterilizer.....

Pop The Arcade is very much a one-stop shopping haven for visitors from all walks of life, where you can get whatever you’re looking for across multiple brands and sectors. The whole new concept store – sized 5800 sqft – is home to more than 40 vendors in the areas of fashion clothing, fine jewelry, beauty accessories, functional & lifestyle bags, hobby & pet items, independent food retailers, plants, yoga wear & gears, home appliances, beds and mattresses, personal care products, and unique gifts.

Pop The Arcade has also placed more focus on specific consumer segments by creating specific zones within the retail arcade to allow consumers to find an area that caters to them at ease – including fashion, food, home appliances, and lifestyle goods....

This brand new concept store creates a balance between comfort and safe shopping as visitors can minimize contact and abide by the principles of social distancing while browsing in spacious and easy-to-navigate zones.

The digitization of Pop also provides ample opportunity for its retail vendors to decrease customer pain points, while simultaneously creating entirely new delight points as shoppers can now shop online in the comfort of their homes. To celebrate its opening, shoppers can enjoy a RM 5 off with minimum spending of RM 30 on www.popshop.my while stocks last.

Pop also challenges its digital counterparts with the continuation of its offline offerings – based on the understanding that many shoppers still want to see or feel products in person. Its curated mix of vendors as smaller stores will add a sense of novelty to Pop The Arcade’s retail offering, at the same time providing customers with a sense of the unexpected and give them a reason to treasure hunt for artisanal goods.

As an entertainment hub for the local community, Pop The Arcade serves as a new layer of leisure in The School shopping mall, so shoppers can come over and browse for unique, local, and handmade products in conjunction with the celebration of a new year. 

For local brands looking to expand its business, Pop is open to discussion and collaboration with a broadened value proposition of online and offline selling. Interested SMEs can enquire away at popstars@jayaone.com.my to keep your businesses ahead of the curve.

For more information, visit https://popshop.my/

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