Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.
With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.
Facebook Ads on Shopee Seller Centre is part of Shopee’s ongoing commitment to support businesses of all sizes to scale online. Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance. They can now set up, launch and manage Facebook Ads campaigns easily and quickly through Shopee Seller Centre.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our sellers positively and indeed is a game-changer for them. Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers. They are now capable of extending their products' ads across other apps and websites thus increasing their customer base. We will continue to expand our ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.”
Facebook Ads with Shopee was first introduced in 2019 where only brands could run and manage campaigns through Facebook’s platform. Since then, many brands have scaled their business with it, resulting in an average of 5 times return on ad spend (ROAS) across all categories in the second half of 2021.
Damian Kim, Country Director of Meta Singapore said, “It is more important than ever for businesses to reach and engage with customers that matter to them, especially as consumer shopping behaviours continue to change dramatically. Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”
Integrating Facebook Ads on Seller Centre allows for a simplified self-onboarding process that was designed to offer users a seamless campaign management process from start to end. Aside from shortening the time to launch a campaign via Seller Centre, sellers can conveniently top up and pay for ad credits without having to leave the platform. They can also get full visibility of their Facebook Ads campaign performance and be equipped with actionable insights to optimise results, alongside other ad campaigns.
Facebook Ads on Shopee Seller Centre is currently available to selected sellers across seven markets during this initial launch phase, and will be rolled out to more sellers in subsequent months.
Find out more about Facebook Ads on Shopee Seller Centre here.