Taste of Sambal Fiesta (TOFSE) supports SME Sambal Entrepreneurs

The Taste of Sambal Fiesta (TOFSE), which is a collaborative effort between Persatuan Seni Warisan Artistik Digital (PSWAD) and KL Gateway Mall is currently being held from 10 to 12 March 2023 at KL Gateway Mall, Bangsar South.

TOFSE was officially launched by the Deputy Minister of Tourism, Arts and Culture of Malaysia, YB Khairul Firdaus Akbar Khan

TOFSE is offering sambal lovers about a hundred different types of sambal and sambal related products by Small Medium Enterprise (SME) sambal entreprenuers. 

Some of the sambal has also been  recognized by Department of National Heritage as a national heritage dish - beginning with the sambal tumis, sambal tempoyak daun kayu, sambal rong, sambal goreng, sambal biji getah, sambal hitam ikan bilis and sambal tahun!!!

Besides Malaysian sambal as the main exhibitor, sambal lovers can also try and purchase sambal from 50 sambal entrepreneurs including Asian Pavilion which includes Indonesia, Korea, Vietnam, Pakistan and Thailand.

Malaysia is famous for their assortment of food including the main Malaysian favourite, the ‘sambal’. Sambal belacan is often called the “hero menu” when it is served at home or Malaysian restaurants. There is no turning away from sambal as a Malaysian, be it as a cooking ingredient, an accompaniment to the meal or a dip…

The strategic partners which collaborated to make TOFSE a success includes KL Gateway Mall, Sambal Mak Jenny, Product Ayu Damit , Seniman, PGDM, Chicken Royale, My Pentas, Benang Emas Bridal House, Sambal Mak Esah- Sharifah Shahirah and Wan Det as a streaming sponsor