Northwest Cherries is a leading American global brand. They kickstarted this year’s cherry season not too long ago, bringing in some premium cherry varieties, packed with nutritional benefits, perfect for as a snack anytime of the day.
The launch of the new season was held at AEON Metro Prima, Kepong with a special live cooking demonstration by top celebrity nutritionist, Ms. Alexandra Prabaharan in an effort to educate Malaysians on the health benefits that can be found in cherries.
Present at the launch was Mr Abdul Ghani Wahab, Agricultural Specialist for the United States Department of Agriculture, Madam Phornthip Poolprasert from Northwest Cherry Growers, Ms. Retna Malar – local Northwest Cherries representative and AEON’s representatives – Mr. Masashi Iwasaki, Assistant General Manager, Foodline, AEON CO. (M) BHD. and Ms. Irene Khor, Senior Manager, Foodline, AEON CO. (M) BHD.
Do you know that cherries are actually powerful little nuggets of nutrition packed with antioxidants and vitamins and great for growing kids to snack on. Cherries have been hailed as the rising superstar of fruits, and have a wide range of functional properties, vitamins and minerals.
They are full of antioxidants and potassium, which aids inflammatory diseases such as gout and arthritis, prevents cancer and aids heart health. Its low calorie and low glycemic index attributes make them an ideal fruit for people who are suffering from diabetes and for weight watchers. Cherries are also unique because in Mother Nature they are the only source of melatonin which is a hormone produced in our pineal gland that regulates our sleep.
There’s increasing research that shows the superfood qualities that cherries have, right up there with goji berries and Acai berries. It boasts antioxidant protection, as well as cancer prevention compounds
The Northwest states of the United States of America is ideal for growing cherries. These states are situated between the Rocky Mountain and the Cascades, with nutrient rich, volcano soil and are watered by clean melted mountain snow with warm, sun-drenched days and cool, crisp nights. Cherries require between 1000 to 1500 hours of cold winter days between 0 degrees to 2 degrees to produce good yield while in spring the bees which pollinate cherry blossoms cannot have wind stronger than 14/mph.
In summer, when it rains, helicopters are chartered to fly just above the cherry trees which produce a drying effect. Cherries are carefully handpicked in the early hours of summer to avoid the field heat. Mother Nature also throws challenges at cherry growers in the form of pests and diseases, all of which the growers manage year on year with careful research and application. The region’s growing conditions coupled with growers who over the decades have mastered the science and art of growing cherries, are the reason why the Northwest region is able to combine farming sophistication to produce the best cherries for cherry lovers around the world.
Northwest Cherries is the best selling cherries in Malaysia, making up 75% of cherry sales since most people know that they produce bigger, sweeter and juicier cherries than their counterparts.
Every Northwest Cherry is hand-picked and each cherry is treated as gently as possible and are packed in the state-of-the-art packing facilities that help deliver farm fresh cherries to consumers, rendering them worthy of the title ‘the Diamond of Fruit’.
Northwest Cherries can be enjoyed easily on its own, pitted in salads, on oatmeal, or stirred into yogurts and ice cream. Add them for depth to savory dishes or simply rinse, pack and freeze them whole for use in smoothies, sauces, and frozen desserts when cherries are out of season. I personally love my cherries just like that or with my yogurts.. how about you...
For some healthy options, you can even dehydrate the cherries and add them to trail mixes or granola. Better yet, simply serve the convenient and nutritional powerhouses in a bowl for sharing.
The sweet, plump and nutrient rich Northwest Cherries is available in all leading supermarkets, with special promotions at retail partner, AEON.