Feb 21, 2014

Event: Anakku 40th Anniversary Finale at Delicious, Dua Residency (Blooggersdotcom and Anakku)

Your truly was invited to the Anakku 40th Anniversary Finale "Dreams Come True With Anakku" event held at the DELIcious , Dua Residency along Jalan Tun Razak in KL yesterday. Upon arriving, I was greeted by the Anakku bunting placed in front of the DELIcious signage.
I was then ushered in and a waiter came and offer me a choice of iced lemon tea or watermelon lychee cooler. I took the latter which was indeed a real refreshing choice.
                                           

 Every child has a right to dream, believe that the world is their oyster and that they can achieve something amazing and special in their lives, if they desire it and work towards achieving it. Anakku, the Malaysian homegrown brand, truly believes this to be true.


Anakku started off as a small family run business back in 1973. Their dream, ambition and dedication paid off and they are now an established baby and children lifestyle brand in the country (and also in Brunei and Myanmar). Anakku products can be found in their own boutiques, and in most departmental stores and major retail chains throughout the country.

 In conjuction with their 40th celebration last year, and in addition to key product launches and nationwide customer engagement activities, Anakku carried out two key Corporate Social Responsibility  (CSR) initiatives, where they engaged with groups of children and students, to help them realise their dreams and potential.

Through one of the CSR activities, Anakku engaged four local orphanages ; Siddharthan Home in Petaling Jaya, Rumah Charis in Kuala Lumpur, Padmasambhava Children Loving Association in Klang and the Good Samaritan Home in Klang; and selected 10 children from each orphanage to record an album of traditional songs - Rasa Sayang and Ikan Kekek  - in a professional recording studio.

Jasmine Chew, the CEO of Anakku Sdn. Bhd said that they wanted to let the talented children have a taste of what it would be like if the kids were professional singers, so Anakku gave them a once-in-a-lifetime opportunity to record and album in a professional studio.

 The CEO of Anakku Jasmine Chew, handing over a mock cheque to one of the orphanages under their CSR activities, Rumah Charis



A picture of some of the orphans from both Rumah Charis and Siddharthan Home.

Through another CSR activity, Anakku engaged with fashion design students from the Malaysia Institute of Art (MIA) through a competition where the students were required to design a new range of clothing for kids aged 0-4 years old, using batik elements.

Anakku wanted to reach out to talented local fashion design students and help realise their potential. The competition was judged by reowned Malaysian designer, Khoon Hooi; Lai Hoo Chu, the head of Textile and Fashion Department, and Anakku CEO Jasmine Chew.

Khoon Hooi said that the competition inspired and encouraged young local designers to bring out fresh and exciting ideas centered on batik designs , which is really important to keep our national heritage live and relevant in the local fashion scene via a video recording.
 8th place winner Miss Lee Liong Miew with the CEO of Anakku, Jasmine Chew and Head of Textile and Fashion Department , MIA, Ms Lai Hoo Chu


  7th place winner Miss Tan Jye Ying with the CEO of Anakku, Jasmine Chew and Head of Textile and Fashion Department , MIA, Ms Lai Hoo Chu

   6th place winner Miss Chee Jia Woei with Jasmine Chew and Ms Lai Hoo Chu
 5th place winner Miss Pang Yong Kiat with Jasmine Chew and Ms Lai Hoo Chu
 4th place winner Mr Lee Zhe Ren with Jasmine Chew and Ms Lai Hoo Chu
 3rd place winner Miss Chloe Lucy De Costa with Jasmine Chew and Ms Lai Hoo Chu
 2nd place winner Miss Tan Li Jing  with Jasmine Chew and Ms Lai Hoo Chu


The champion/ 1st place winner Miss Lim Jia Hui with Jasmine Chew and Ms Lai Hoo Chu

 All the winners in a group photo with both Ms Jasmine Chew and  Ms Lai Hoo Chu

The winners of the competition won great prizes including cash of up to RM3,000 , certificates and iPods.


 Then the guest were entertained with a lovely traditional Indian dance by girls from the Siddharthan Home and cute rendition of Ikan Kekek by these two very brave and obviously talented little girls from Rumah Charis.
 And here is yours truly enjoying the sumptuous buffet spread prepared by DELIcious cafe. And see the picture below..... yummy desserts (carrot cake, pavlova and hand rolled truffles) and fruits..
 
Thanks to #Anakku and #Blooggersdotcom for including me the invitation

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