Feb 8, 2017

CHAPS opens in Malaysia

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So yours truly here was over at the Pavilion Elite yesterday to witness the grand opening of the American brand CHAPS, a brand created by fashion icon Ralph Lauren brought to Malaysia by Luen Thai Holdings Limited, a multi-billion dollar global leader in consumer goods with Retail as one of the group’s fastest growing ventures.
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The simple yet elegant event was graced by the CEO of Luen Thai Enterprises Mr Willie Tan, as well as the General Manager of Luen Thai Retail Holdings, Mr Jason Tan, General Manager of South East Asia Region, Mr Ivan Teo and the Director of Luen Thai Retail Malaysia, Mr Jeffrey Tan, along with celebrities such as Selena C, Amber Chia, Vanidah Imran and her husband, Rashidi Ishak and other guests and members of the media...

Image may contain: 9 people, people smiling, people standing, shoes and indoor

Image may contain: 9 people, people smiling, people standing and indoor

If you are the young and trendy or just love dressing up in preppy, clean, fresh, timeless designs clothing, you really have to check out the brand, as chances are, you will love it... 

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CHAPS is a brand that offers classic all-American styles which is comfortable yet stylish for women and men ranging from casual sportswear with a feel of simplicity yet giving attention to detail, to signature pieces with a trendy fashion twist, to effortlessly elegant dresses and men’s polished tailored clothing.

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With its authentic inspirations from nautical to Americana, CHAPS fits the young and trendy. For Ralph Lauren so loved his country, CHAPS collections are inspired by the cities in USA.

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For women, CHAPS offers blouses, dresses, skirts and pants that are sophisticated and ready for wear, perfect for work and can easily transition from desk to dinner. 

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Throughout the range, details like subtle embroideries, petite lace eyelets and crochet trims offer a feminine appeal. 

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These all occasion wardrobe essentials combine seamlessly to yield a collection that’s perfect for today’s women, who lives her life on the go.

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For men, CHAPS offers stylish looks that effortlessly transition from the office to cocktail hour with a wide selection of dapper outfits from its iconic look and remarkably breathable Polos to rugged plaid Oxford Shirts, Flat-Front Shorts and Classic Pants in hue of colors to choose from. 

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With CHAPS, men get comfortably fit with all the signature details one would expect from the brand’s classic models.

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For more pictures on CHAPS, check out  https://www.instagram.com/explore/tags/chapsmalaysia/


  1. Spotted some shirt that I like, will go back to get it soon.

  2. Although I have not come across this brand before, based on your photos, I am in love with their range already. Just my style la, frilly and flowery, although I may not always have the chance to dress like that due to the nature of work.

  3. Congratulation to Chaps for their opening. Hope they will grow more.

  4. SO many new nice shop in Pavilion Elite now... COngrats Chaps for the new opening!

  5. Congratulations to CHAPS for opening their new store and for having such beautiful products. I like their dresses :)

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