Ayam Brand, a household name in Malaysia for more then 120 years, famed for being a natural source of nutrients from its canned food that has no added preservatives nor added MSG is on a mission to help the underpriviledged get creative through its 'Healthy Diet for Creativity' Charity Campaign 2014.
For the seventh year in a row, the Ayam Brand Charity Campaign will see distribution of its products, enough for daily consumption over a period of two months, for residents at 48 charity homes in 10 states in East and West Malaysia. It will provide more then 2,200 underprivileged children, disabled and old folks with convenient and healthy food that can be eaten straight wihlthout cooking or easily prepared for a delicious meal.
Ayam Brand's Corporate Social Responsibility program has benefitted over 13,200 people from 264 charity organizations. The campaign was launched back in 2008.
The campaign was launched in KL with contributions to Rumah Hope, Rumah Ozanam, Rumah Kebajikan Nurul Hasanah, Rumah Kasih Harmoni, Our Family Home, Lovely Nursing Centre, Rumah Anak-anak Yatim Shifa, Rumah Bakti Nur Syaheera dan Yayasan Anak-anak Yatim Pinggir TTDI. The event was held at the National Visual Arts Gallery, here today.
Representatives of charity homes received products that included Ayam Brand mackerel, tuna and baked beans.
Homes in other part of Malaysia will also receive contributions.
Ayam Brand emphasizes the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and mackerel that are a good source of Omega-3, an essential fatty acid our body cannot produce. Omega-3 help prevent coronary heart disease, promote, healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell.development. Omega-3 is also important in the development of vision and brain among children.
Ayam Brand canned food products helps with staffing shortages by enabling the staff to prepare meals quickly without any mess or trouble.
This year Ayam Brand Creative Art Challenge with the theme 'Red and Yellow' which are Ayam Brand's corporate colours, aims to create more creativity, self expression, hand-eye coordination and teamwork.
"Ayam Brand is delighted to help charities enjoy a more varied diet. We hope that by getting children hooked on fish, they will enjoy more fish-rich health benefits," Ayam Brand Chairman, Tunku Dato' Mu'tamir bin Tunku Tam Sri Mohamed said.
"We want to encourage their creativity through the Ayam Brand Creative Art Challenge as a way for them to explore their full potential, cultivate their ability to express thoughts and emotions through art, develop their sense of identity, and color their lives," he explained.
Over 30 homes from across the nation submitted artwork created by the residents including drawing and paintings on paper to traditional crafts, weaving, woodwork, embroidery, beadwork and more. A mini exhibition of collective artwork was held at the National Visual Arts Gallery.
For the children, and even the media who attended the launch, everyone had an interactive art experience with origami, coloring and the rare opportunity to contribute to a giant pop art installation of an Ayam Brand can, conceptualized by artist, designer and composer En Fathullah Luqman Yusuf.
En Zahari bin Alwi from Pertubuhan Kebajikan Baitul Kasih WP & Selangor said that the contribution from A yam Brand was very much appreciated as it added variety and nutrition to the residents' regular diet, and was fast and convenient to prepare.
For mor information on Ayam Brand, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes
Thank you to About Communications, Ayam Brand and Blooggersdotcom.