Yours truly here was fortunate to be one of the invited to the Magnum Sensation in White Party to witness the launch of the latest temptation Magnum came out with, the beautiful snow white... errmm, I mean the Magnum White Almond....
The Magnum White Almond made its presence known in Malaysia by throwing a truly exclusive and premium party. The party was held at the ballroom of the swanky Hilton Kuala Lumpur....and everyone was dressed in white or at least something white and wonderful.....
Just in case you do not know it, Magnum is very well known as the first handheld ice cream that boasts pure luxury and pleasure in every bite, made only with the finest ingredients. Popularly known as a chocolate expert, Magnum is made with silky smooth vanilla ice cream and coated with thick cracking Belgian chocolate...or at least that was how it was.....
As the essence of divine indulgence in life, Magnum now introduces its latest innovation – the Magnum White Almond. Fans of white chocolate will adore this one... the extravagance is magnified with the rich white chocolate coat topped with crunchy almond slices over its smooth vanilla ice cream. The Magnum White Almond is all about classiness, elegance, as well as pure white indulgence and ultimate pleasure.
‘In Magnum, we aim further than just producing the highest quality of ice creams; we also have a passion in fulfilling our Pleasure Seekers sweet cravings with affordable luxury.
This evening in this purely exclusive Sensation in White party, Magnum proudly presents to you the Magnum White Almond. The white chocolate coating with crunchy toasted almond slices promise to bring you none other than pure indulgence.
This newest addition to our pleasures guarantees a taste to remember’, said Mr Rakesh Mohan, Chairman of Unilever (Malaysia) Holdings Sdn Bhd
Guests, including yours truly here were in awes when a fleet super car owners made their grand arrival, each stepped out of their luxurious cars in style to join the party.
Stephanie Chai, being the lovely master of ceremony, delivered her warm welcome remarks followed by a speech by the Chairman of Unilever (Malaysia) Holdings Sdn Bhd, Mr Rakesh Mohan and officiate the launch.
An impressive performance by aerial dancers dancing gracefully in the air with elegant motions that mesmerized all present with
a spectacular revelation of the New Magnum White Almond...
The Sensation in White party gave all its guests an ultimate premium experience with its 3 experiential corners. Each of these corners symbolizes the finest indulgence that life has to offer.
The dining and culinary corner showcased a spread of White Decadent, the beauty corner offers white manicure and temporary white tattoo, and finally the Magnum White Almond corner which filled its guests with none other than pure pleasure and indulgence.
The party was turned a notch up when countless white balloons rained from the ceiling while DJ Joey G started showing off his turntable skills, spinned the party to life. With the launch of Magnum White Almond, Magnum aims to be recognized as a pioneer of luxury and premium lifestyle, not just a purveyor of fashion.
You can get your Magnum White Almond now at all leading supermarkets, hypermarkets, convenience stores and petrol marts. It is affordable luxury you won't want to miss at just RM 4.50 or a multipack of 3 at a suggested retail price of RM13.50.