Aug 31, 2015

LANEIGE meets FASHION

LANEIGE is absolutely one of my top 5 favourite brands I cannot live without... and as a woman, I love cute stuff and so when I learn about the Laneige meets Fashion collaboration, I was delighted... two of my favourite things packaged as one, now how can a woman like me resist....


LANEIGE MEETS FASHION is a yearly collaboration between Laneige and an up-and-coming fashion brand, brings about the launch of special edition makeup products. As the leading K-Beauty brand, LANEIGE recognises the importance of a fun, harmonious relationship between beauty and fashion in creating the perfect K-beauty look. With its yearly initiative of ‘LANEIGE Meets FASHION’, Laneige creates the ultimate balance of beauty and fashion to inspire and encourage fans to always have fun with beauty and fashion.



Last year's  ‘LANEIGE MEETS FASHION Project’ was in collaboration with Push Button in 2014. This year, the project it is a collaboration between LANEIGE and PLAYNOMORE which will debut in September 2015. PLAYNOMORE is a Korean fashion brand that stays true to its name as it is all about having fun with fashion. Loved especially by top models and celebrities, it expounds on contrasting concepts such as luxury versus economical and mannish versus feminine with contemporary fun.


Since its launch in 2014, PLAYNOMORE has gone viral since the release of its signature item: the SHYGIRL bag. This signature piece is a minimal square tote bag decorated with cute comic book style big eyes. The SHYGIRL bag comes in various bright colours complete with the brand’s signature eye pattern decorated with sequins. The brand’s viral attraction comes from its witty designs which takes a common bag style and adds a twist in the form of a cute logo or a vivid colour. In just a span of a year, PLAYNOMORE has made its mark throughout the Asian market, particularly in China, Singapore, Hong Kong and Taiwan.

Look carefully and tell me you are not charmed or find these designs so cute... I know for sure I do and I would love to own one of these.... huhuhu


The collaboration between LANEIGE and PLAYNOMORE first appeared at the 2015 Fall/ Winter Seoul Fashion Week as the must have item for top models. The signature SHYGIRL logo had undergone a makeover, adding a new pink heart to the curious eyes of SHYGIRL to mark the collaboration between the two brands. The look adopted a new name as part of the collaboration: My Darling SHYGIRL which will be embellished on the bag.


Along with this special collaboration between LANEIGE and PLAYNOMORE, LANEIGE is also launching its all new Intense Lip Gel. 

This is a high gloss, high colouration and high moisture lip colour – the Intense Lip Gel is a new hybrid style that has been formularized to maximise only the good features of a lip gloss and lipstick. Its texture possesses the moisture feel of a gloss while also giving off the clean applicability of a lipstick. 

Upon application, the Intense Lip Gel has a glossy shine and vivid colour payoff, similar to that of a lipstick. Apart from that, the Intense Lip Gel also soothes dead skin cells on lips and ensures the lips does not feel sticky despite the gel-like texture. I absolutely heart this.....and I want mine!!!


Here are some of the Intense Lip Gel amazing features:

1. Express Moisture Coating & Clear Shine
Formulated with a ‘Gel Double-Layer Forming Technology’, the lip gel possesses distinct effects of colouration, glow and moisture. Its water-soluble gel top coat enables the first-layer colour (high colouration) and second-layer top coat (high gloss and moisture) to be separated after application. 

This leaves a clear shine on the lips while also giving off a vivid colour on the lips.

This is because the Intense Lip Gel has been formulated with Oil Floating Tech, which is a formula that uses phase separation effect of water and oil to ensure that the oil gloss is constantly floating on the colour to give off a high gloss effect. The formulation of water polymer gel and oil liquid provides long lasting wear without leaving a sticky feeling on the lips.


2. Lasting Moisture
The Intense Lip Gel contains high intensity moisturizing oil that is locked with an elastic layer that is as moisturizing as a lip balm. The product went through a development where intense moisturizing oil is absorbed by the lips and forms an elastic polymer layer that prevents water evaporation from taking place. Oil is therefore replenished and water is kept to ensure the hydration of the lips.

3. Lip Gel Applicator
An applicator is included with the Intense Lip Gel to densely but gently fill in even the finest lip wrinkles so the lips may look glossy and well-moisturized.

This comes in  10 vivid interestingly named colours , Rosy Nude, Melting Pink, Coral Breeze, Custard Coral, Coral Soufflé, Jelly Pink Bean, Syrup Pink, Maple Red, Loyal Red and Squeeze Plum. It also comes with a Limited Edition packaging incorporating PLAYNOMORE’s signature comic book style big eyes.



Besides the Intense Lip Gel, the “My darling SHYGIRL” will also be featured in the ever-popular Laneige BB Cushion (Whitening and Pore Control), available in #13 Light Beige and #21 Natural Beige and Laneige Jet Curling Mascara for a limited time only




The Laneige Intense Lip Gel (5ml), priced at RM75 and the Limited Edition packaging for Laneige BB Cushion (RM159) and Laneige Jet Curling Mascara (RM84) will be available at all Laneige boutiques and beauty counters starting September 2015.

I do so adore the cute designs... I am gonna go head over to the Laneige beauty counter soon to check it out...... See you soon....




42 comments:

  1. So cute....so cute....I like the lip colours....I lagi loove love the cute cute tote bags... : )
    Cheers, SiennyLovesDrawing

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    1. i agree..love the bag too...adorable isn't it

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  2. Laneige is a truly cool brand. Plus I love the Korean endorser.

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  3. So much yes on this Miera dear. The packaging especially is too cute. Prompting to check it out soonest, as it is definitely peaking my curiosity on the gel-like consistency. Hopefully the outcome will turn out great :)

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    1. me too... I am most keen on trying it out myself too...

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  4. the lip gel so many colors, look nice. Need save money to purchase as eye on a few of them.

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  5. OMG the design is so pretty!! And those colours~~I want them allll

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  6. Wow. Such a great fashion lip sticks. Their colours look damn nice. Will try them out their colours at their outlet one day :D

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    1. me too... can't resist checking out the colours... so pretty right...

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  7. OMG!! Where you got all the information!! Better go their counter and order soon because LANEIGE always have their product sold out fast too TT

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    1. plenty of time... this is suppose to be September's promotion.... but I can't wait to check it out too...

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  8. Laneige always suprise their fan with new and attractive products. I wish I get to try their Intense Lip gel

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    1. i definitely second that opinion and want to try it too...especially in that adorable packaging

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  9. Laneige all products are brilliant and i myself find that the lipstick stays for longer. This range in red is too vibrant.

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    1. vibarant colours makes your day more vibrant too... hehehe

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  10. oh my god the packaging indeed too beautiful!!love it so much!

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    1. I am sooooo tempted by the packaging and by the fact it's Laneige too!!!

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  11. I love everything that has to do with lips and lipsticks.
    All the products you mentioned seem amazing I really hope the ship in the UK.
    x

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  12. Wow wow wow!!! These collection is so gorgeous!! Saving money saving money hehehe :)

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    1. beautiful lip colours in a beautiful packaging what else can we wish for......

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  13. gosh, love laniege products too! Especially their lip gel in squeeze plum <3

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    1. my all time favourite is the waterbank lip balm and also the bb cushion....

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  14. This brand's product is really superb.. Love it very much!

    http://cre8toneprincess.blogspot.com

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  15. ooo branded punya benda. I never use Laneige also have heard of it before, so I guess that means something. Marketing done right.

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    1. Laneige got products for men too you know... hehehe... but you could get one or two of this for the missus at home... LOL

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  16. Wah! So cute. I want all, can? Lol *digs for money *

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  17. So sweet n cute! Wish to try it too! =)

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    1. you really should , it is not that expensive and it is pretty awesome

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  18. i already spot it since july!
    i sure will get it sooN!

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  19. I am turning into a Laneige addict, all their products are not only superb in packaging, they are also actually superb in application

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    Replies
    1. exactly... I have been a fan like over a year now... hahaha

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  20. Ahh so cute the PLAYNOMORE on Laneige's products, and all the colors are so lovely and kissable ;)

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    1. exactly... which woman can resist... hahahah

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  21. Cute & Lovely! Gonna grab one to rescue my dry lips. ;-)

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