..... and for the first time ever, thanks to the AirAsia Bloggers Community (AABC), yours truly was there at the Pavilion KL where the entire centre concourse had been cordoned off and transformed into an elegant fashion runway, especially for the Kuala Lumpur Fashion Week 2015...
We were of course welcomed by the oh-so-lovely AirAsia stewardesses from different countries, including Philippines and Thailand..
Anyway, why was I here? I was here to check out the Grand Finale
of the AirAsia Runway Ready Designer Search, which was aimed
to provide a platform for young aspiring designers to showcase
their talents and kick start them into the fashion industry which
took place today at the pinnacle of Malaysia’s most awaited and
celebrated fashion event; Kuala Lumpur Fashion Week Ready To
Wear 2015 (KLFWRTW2015).
It was exciting as we waited to be allowed into runway area....
For your info, there was a total of 10 young designers who had
been given this chance of a lifetime to showcase their creations on
the prestigious KLFWRTW2015 runway.
Aireen Omar, CEO of AirAsia Berhad commented, “AirAsia
have always been a great supporter of youth and talent development
in the region. The aspiring designers have impressed us with their
collection showcased today and we see huge potential in all of
them. To got to show in the finale is a win and I hope the 10 young
designers take this exposure as the first step to continue to pursue
their dreams of making it big in the fashion industry”
“The end of the AirAsia Runway Ready Designer Search only means it’s the beginning of their journey in the fashion industry. The winner of this designer search will be able to present a full collection on the 2016 KL Fashion Week Ready to Wear – and we look forward to what the winners has to present next year!,” she added.
Andrew Tan, Founder of KL Fashion Week RTW said, “We
applaud AirAsia’s commitment to help young aspiring talents to
fulfill their dreams. To be part of KL Fashion Week RTW is a big
deal and today we saw not one or two but 10 young designers
given the opportunity to showcase their creations at KL Fashion
Week RTW. This overall experience – from presentation of sketch,
fitting, tips from the experts and finally opportunity to present their
collection and share the runway stage with established local and
international designers is truly a remarkable platform”.
This innovative designer search, which was announced in May
2015 received an overwhelming more then 340 submissions and is
part of AirAsia’s continuous effort in youth and talent
development in this region, which also includes various young
sports talents in the region.
A total of 62 designers were shortlisted to present their inspiration
and sketches and from these, only 10 finalists were selected after a
grueling judging session to present their collection at the KL
Fashion Week RTW 2015 Runway.
All these ten finalists were evaluated based on their originality,
creativity, design, stage presentation and consistency in their
proposed collection. Throughout the process, they were exposed to
well established designers and fashion consultants, who shared
tips and advice on how to make it big in the industry.
AirAsia as the preferred travel partner also flew in fashion
designers namely YE’S from China, Saveus from
Australia,Thomas Wee from Singapore and Mel Ahyar from
Indonesia to be part of the amazing showcase lineup at the KL
Fashion Week RTW 2015, connecting fashion talents from around
the region through the airline’s wide connectivity and route
AirAsia BIG, the airline’s global loyalty programme is a sponsor
of the AirAsia Runway Ready Designer Search 2015, along with
special thanks to the support of JW Marriott Hotel, and Dell.
Do check out and follow the journey of AirAsia Runway Ready
Designer Search 2015 on AirAsia’s YouTube channel
(youtube.com/airasia) for webisodes, behind-the-scenes and
exclusive interviews with the judges and more; as well as follow
AirAsia’s Facebook (facebook.com/AirAsia) and Twitter
(twitter.com/AirAsia) for other activities and updates about the
Personally, the designs I saw were pretty amazing and you could not even tell that they were actually designed by amateurs... If you did not tell me, I would have thought the range of ready to wear clothing showcased on this runway here which I saw were all by professional well known designers...
The Top 3 AirAsia’s Most Promising Designers were revealed
after an intense final round of judging.
Aireen Omar, CEO of AirAsia Berhad together with Andrew
Tan, Founder of Kuala Lumpur Fashion Week RTWpresented
the prizes to the Top 3 aspiring designers. Both of them are part of
the esteemed panel of judges for this one-of-a-kind designer search
which included renowned fashion designers Jovian
Mandagie and Khoon Hooi, as well asKhairul Abidin
Ishak, Editor of Malaysia’s best-selling Malay lifestyle
magazine – EH!.
The first runner-up, Shazmin Hashim from Universiti Teknologi
MARA (UiTM) and second runner-up, Ter Mei Ching from Esmod
Kuala Lumpur , received return flights to Sydney and Hong Kong,
along with 60,000 BIG Points and 33,000 BIG Points
respectively; a trophy as well as one unit of Dell Inspiron 11 3000
The Grand Prize winner, Lee Bao En from UCSI
University, walked away with return flights to Tokyo, 60,000
BIG Points, one unit of Dell Inspiron 11 3000 Laptop and a
guaranteed spot to showcase a full collection for KL Fashion
Week RTW 2016! Congratulations on a job well done....!!
One lucky finalist was announced as apprentice by Jovian Mandagie to continue to gain real fashion experience with him and his team at the House of Jovian Mandagie.
|The panel of judges Andrew Tan, Founder of KLFW RTW 2015; Ms Aireen Omar, CEO of AirAsia Berhad; Khoon Hooi, Fashion Designer ; Khairul Abidin, Editor of EH! Magazine and Jovian Mandagie, fashion designer|
|1st Runner Up Shazmin Hashim from Universiti Teknologi MARA (UiTM); The Grand Winner of AirAsia Runway Ready Designer Search 2015 , Lee Bao En from UCSI University and 2nd Runner Up of this designer search Ter Mei Ching from Esmod Kuala Lumpur|
|Ms Aireen Omar, CEO of AirAsia Berhad at an interview after the event|
Thank you to AirAsia and AABC for giving me this amazing opportunity to attend a real fashion show....