May 7, 2016

LANEIGE Beauty Road 2016 features South Korean Actress Lee Sung-Kyung & The New Water Bank

With the current Korean craze going on, it is little wonder whenever a Korean celebrity makes an appearance, there will be hoards of fans and there certainly was a hoard of fans at the Centre Court of Mid Valley yesterday when popular Cheese in the Trap actress and Korean celebrity, Lee Sung-Kyung made her appearance at the Laneige Beauty Road which is here in Malaysia for the second time!!! 

If you do not recall it, last year, the Laneige Beauty Road was all about the BB Cushion and they brought the very lovely Korean model Hwang Se-On. (READ HERE for more)  

Held at the Centre Court of the Mid Valley Mall, the Beauty Road is fun-filled with free giveaways, games, contest, cute water droplet mascots and a K-beauty experience area where you can learn all you need to know about K-beauty. The upgraded Water Bank Gel Cream and Water Bank Moisture Cream were also launched officially at the Laneige Beauty Road...

 Squeals of delight and cheers could be heard when the lovely and statuesque Lee Sung-Kyung appeared escorted by bodyguards through the throngs of fans....

The Water Bank has been Laneige's best selling hydration series and this year, Laneige has upgraded its Water Bank with the infusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology. 
With the new formulation, the Water Bank creams offers users a 360 degrees moisturizing care, leaving our skin plump and well moisturized with a proven 24-hour moisturizing effect....

The Laneige Beauty Road 2016, featuring this Water Bank is all set to conquer 11 cities beginning with Seoul, Kuala Lumpur (now until 8th May) with other cities including Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Guangchou, Beijing, Chengdu and last but not least, Toronto in Canada.

Fans of Lee Sung-Kyung will be delighted to know that she will of course be making appearances as well as sharing the latest K-beauty trends and skincare tips with her fans during this Beauty Road trip....

The upgraded Laneige Water Bank Gel Cream and Water Bank Moisture Cream was launched by both Margaret Chin, Brand General Manager of Amorepacific Malaysia  and Foong Winnie Brand Manager of Laneige who placed a couple of jars on top of a pyramid of jars and Lee Sung-Kyung placing the Beauty Road placard on the top of it...

Lee Sung-Kyung was appointed the model for Laneige's Two-Tone Lip Bar in September 2015 last year and is currently also featured in the latest Water Bank commercial along with the lovely Song Hye Kyo (the gorgeous Moyeon in the hit series Descendents of the Sun - if you do not know!!!)

 Lee Sung-Kyung began her acting career in 2014 with the drama series, "It's Okay, That's Love" after her modeling career in which she won the Lex Prize in the 17th Super Model Contest and Unix Hair New Style Prize in the 2nd Asia Pacific Super Model Contest.

Do not miss out on this Laneige Beauty Road as it is only held once a year.... and well, do pick up a jar of the Water Bank...It is such an amazing product I cannot stop gushing about it... It is sold at only RM150 a jar, and once you have done that, purchase the very limited edition Water Bank  Water Bottle which has been imported from Korea too at only RM10, of which 100% of the proceeds from the sale of the water bottle will be donated to the Waterful Sharing Campaign Fund. This will be used to purchase two water filtration systems for Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.

I have gotten mine... so be sure to get yours... there are 3 gorgeous designs in which you can choose the bottles from..


  1. I love love love her! So jelly when I saw everyone went there. Well it might be a blessing since I think I'm gonna turn into crazy fan there shouting her name while being starstrucked!Still jelly!! Anyway the bottle looks lovely (gonna think what I need from Laneige lol)

  2. I cant believe the fact that i was so close to someone to pretty! hehe. Great event babe. i even joined the activities there too. though, i didnt win anything T.T

    1. huhuhu... never mind lah... just bask in the moment that you were that close to gorgeous Sung-Kyung

  3. wow cute packaginf and price sound good. shall check it soon

  4. wow cute packaginf and price sound good. shall check it soon


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