Yours truly was over at to be some of the few invited guests who got to witness Swiss watchmaker MIDO, reveal its new flagship boutique at Malaysia’s premier shopping destination in the new Pavilion Elite KL.
With over 800 square feet of space, the new MIDO Pavilion KL boutique is a welcoming place with MIDO's signature colours of orange and black, paying tribute to the perfect craftsmanship of watchmaking with painstaking attention to quality, fine detailing and contemporary architecture, all done to guarantee enhance your shopping experience in Malaysia.
In case you are wondering, Mido was founded in Switzerland in 1918 by Georges Schaeren... Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido actually comes from the Spanish “Yo mido”, meaning “I measure”... That would be because Mido's philosophy combines innovation, aesthetics and functionality.
The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections.
You have to admire the cutting-edge technology and automatic movements renowned for their excellence, along with high-quality materials which are the three core pillars on which Mido's unique expertise is dedicated to.
The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.
Mido has been a global benchmark in Swiss-made mechanical watches for almost a century now.
So be sure to head on to the new Mido flagship store and check out the watches.... Mido watches are also available from 2,700 official retailers in 70 countries.
The brand is part of the Swatch Group, the world leader in watchmaking.
The opening ceremony of the MIDO flagship store was held at the Pavilion Elite KL, with the honorable presence of the President of MIDO Mr. Franz Linder; Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, and CEO of Pavilion Retail, Dato Joyce Yap.
Local leading Singer Uriah See together with the lovely Mrs Universe 2013, Carol Lee also graced the event with their presence and were named 'Friends of MIDO' and both walked home with a lovely MIDO timepiece.
The boutique features a complete collection of MIDO watch series for customers to choose from. A team of specially trained sales representative also offered true quality and comfortable shopping experience for the presence guests. Dato Joyce Yap was also seen checking out the watches and trying them out...
Later, President of MIDO SA Mr. Franz Linder, Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, CEO of Pavilion Retail, Dato Joyce Yap, Uriah See and Carol Lee hosted the ribbon cutting ceremony and the event was witnessed by members of media and respected guests.
Head over to the new MIDO Boutique Pavilion Elite KL on level 4, Pavilion Elite lot 4.106.01.
Opening hours are from 10.00am to 10.00pm daily.
Address - Lot 4.106.01, Pavilion Elite, No 168, Jalan Bukit
Bintang, 55100 Kuala Lumpur