Apr 19, 2017

Laneige’s ‘Waterful Sharing Campaign’ Renewed Momentum to Extend Provision of Clean Water For Rural Communities

Laneige Malaysia, one of my must have brands is committed to making women beautiful by giving women a dewy and refreshing look with their Water Sleeping Mask... I have been using the Water Sleeping Mask for a year or more now and I love it oh so much....

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On top of that, Laneige has its personal commitment to provide rural community with access to clean water with collaboration with Global Peace Foundation (GPF), and this year marks its fourth installation of its corporate social responsibility (CSR) initiative, ‘Waterful Sharing Campaign’.
 

It is so sad when you stop and think how so many people in the world are still suffering and dying because of not having access to clean water... and it is not only around the world in African countries.. it also happens here in Malaysia, so I am so happy that Laneige, one of my favorite brands is helping some people with their effort...

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In resuming 2016’s efforts, the beneficiaries of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak -  which yours truly was one of those who followed them to witness the handover of the water filtration system and how pleased the indigenous people living there were to get clean water finally-  will receive an additional four (4) water filtration systems each, in addition to the previous installments; to aid the increasing demand for clean water in the villages. 

Inclusive of this year’s chapter of the initiative, a total of 880 residents across FOUR (4) villages including the newly identified Kampung Padang, Pahang as well as Kampung Poh, Perak will benefit from this annual CSR campaign. 

“Presently, both communities in these villages are still deprived of provision to clean water for their daily livelihood, leaving them with the only option of consuming water from river or ponds. This in turn will result in the rise of waterborne diseases such as diarrhea and skin related problems. 

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“Additionally, infants, young children, pregnant women, the elderly, and people whose immune systems are compromised, may be especially susceptible to illness from some contaminants present in their only source of water, ” explained Dr Teh Su Thye, Chief Executive Officer of GPF. 

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The prearranged filtration system that is going to be installed in these villages is a South Korean manufactured high-volume, point-of-use community water purifier with a built-in safe storage, which provides microbiologically safe drinking water for schools, health facilities, workplaces and community settings. 

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This portable filtration system is also chemical free, further preventing the spread of waterborne diseases. The 50-litre tank with a 12L/hour filtration capability will ensure a continuous supply of clean water to the residents.

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This campaign will see Laneige raising RM100,000 through the sale of its ‘Refill Me’ Water Sleeping Mask which now comes in a new Lavender Scent for a limited time. 

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Customers will receive a complimentary ‘Refill Me’ limited edition water bottle along with the purchase, in which RM10 from the sales will be directed towards the Laneige Waterful Sharing Campaign 2017 Fund to aid the installation of the 30 water filtration systems in the respective settlements.

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 “There is greater recognition that water, particularly access to clean water, is at the root of some of health issues, and today’s common consensus exists that every individual regardless of their location and social economic well-being, should be privileged of access to clean water. In light of that, Laneige Malaysia, hopes to earn public’s support and awareness in a collective effort to aid these communities through each installation of our annual CSR campaign,” Foong Winnie, Brand General Manager of Laneige Malaysia.

 The Waterful Sharing Campaign 2017 will be held over a duration of 3 months from 1st May to 31st July 2017. 

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Members of the public can head to Laneige’s Beauty Roadshow across Malaysia from 8th May onwards to purchase the ‘Refill Me’ Water Sleeping Mask and get receive a complimentary ‘Refill Me’ limited edition Water Bottle as well as a sticker to pledge your commitment for this campaign. 

Do check out more on Laneige Malaysia’s Waterful Sharing Campaign at its website http://www.laneigewaterfulcampaign.com.my or connect via http://www.facebook.com/laneigemalaysia 

5 comments:

  1. I will definitely show my support for this...It's amazing effort that Laneige is putting up here..wish more beauty brands would do the same...

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  2. Every year they have this meaningful campaign I hope it will continue.

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  3. Clean water is so important, it is something that city folk take for granted, until water disruption. Am glad that Laneige is doing something for the marginalised and roping in the public to help.

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  4. Another meaningful campaign by Laneige. Too bad I can't make it for the event.

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  5. The new lavender one sounds cool. Gonna try it once I finish my regular one.
    Btw, I appreciate their initiative on this waterfall campaign!

    XOXO... GreenStory

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