Most Muslim girls will wear a hijab as an outward expression of their faith. It is personal and symbolic of their religious journey.
However, it is equally important for them to feel confident in their hair, even if it’s covered. The hair needs and challenges, girls wearing the hijab or hijabsters face are pretty unique in comparison to the free-hair girls.
Because of that, Sunsilk has unveiled the Sunsilk Hijab Recharge, a new range of hair care products specially created for hijabsters.
Offering long lasting freshness and fragrance, and the best benefits from natural ingredients, Sunsilk aims to empower girls to pursue their dreams with fresh, healthy looking hair, even when they don a hijab.
Speaking at the launch, Vincent Chong, Marketing Director for Home and Personal Care, Unilever (Malaysia) Holdings Sdn. Bhd. said, “About 80% of Malay women in Malaysia wears the hijab all the time, and it has also become a fashion phenomenon. As the market leader in shampoo and hair conditioner in Peninsular Malaysia, it is essential for us to keep abreast of the latest trends and evolving consumer lifestyles. The Sunsilk Hijab Recharge reflects our strive to constantly introduce innovative products, while we continue to be the hair care companion for our Sunsilk girls.”
Hijabsters are prone to sweaty hair and greasy scalp, since their hair are covered all day in our local hot and humid climate. This can feel pretty uncomfortable, and the likelihood for hair odour is also and this often taint these ladies confidence.
However with the new Fragrance Release Pearls Technology™* contain inside the new Sunsilk Hijab Recharge shampoo, this will be the first product in the market with this revolutionary and practical capability to deliver up to 48 hours* of long lasting freshness and fragrance to a hijabster's hair...
The fragrance capsules remain on girls’ hair after they have washed with Sunsilk Hijab Recharge. These capsules will burst when minor pressure is applied, thus releasing an aromatic scent. What’s more, the fragrance becomes stronger the more friction their hair has with the hijab. In other words, the more you move your head, the better your hair smells! How cool is that right... hahahah
* Only available in Segar Berhijab and Anti Rambut Gugur Shampoo. Based on lab test.
The Sunsilk Hijab Recharge shampoo has been co-created with natural’s hair expert Jamal Hammadi, and is formulated with the power of natural ingredients to combat the main hair challenges hijabsters face.
• Segar Berhijab or Hijab Refresh, the pastel green wonder, is enhanced with fig, known as the heavenly fruit amongst the Muslims. Rich in antioxidant, it helps cleanse sweaty scalp, grease, residues and oily hair for long lasting freshness.
• Anti Rambut Gugur or Lively Strong Hairfall** Solution, in vibrant pastel orange bottle, is formulated with ginseng roots extract. Known for its ability to restore nutrients, it strengthens the hair and reduces hair loss.
• Anti Kelemumur or Anti Dandruff, the ‘cool kid’ in blue, is designed to address dandruff issues through the essence of citrus fruits for a smoother, livelier hair, as well as ZPT as the anti-dandruff agent which removes flakes and prevents them from coming back***.
** Due to less breakage, lab test versus non-conditioning shampoo
*** No visible flakes, with regular use
Apart from instilling confidence to hijabsters through fresh, healthy hair, Sunsilk is taking it a notch higher by adorning girls with stylish, beautifully designed hijab which they can mix and match with their wardrobe. Working closely in a synergetic partnership with leading hijab brand AIDIJUMA, one that shares similar vision of empowering young girls to be confident, Sunsilk, together with the household name for hijab, has unveiled seven exclusive hijab designs in conjunction with the launch of Sunsilk Hijab Recharge.
Spotting fun, vibrant designs and motifs close to many girls’ heart, Sunsilk girls can collect all seven designs to add more colours, character, and style to their daily attires. Four designs are now out in the market, which Sunsilk girls can get for FREE with every purchase of two bottles of Sunsilk Hijab Recharge. Bringing greater anticipation for the entire collection, AIDIJUMA and Sunsilk will be releasing the remaining three designs in the next few months.
For more information on Sunsilk Hijab Recharge, log on to http://www.sunsilk.com.my or connect with Sunsilk via Facebook (https://www.facebook.com/SunsilkMalaysia/) or Instagram (https://www.instagram.com/sunsilkmy/)