H O M E G R O W N
adjective | home-grown | \ hōmˈɡrōn \
Belonging to one's own particular locality or country
- Oxford English Living Dictionaries
FashionValet is back as the main sponsor for the fifth year of KL Fashion Week! In celebration of the great partnership, FashionValet and KLFW have joined forces to instill pride and recognition of incredible Malaysian talents with #IAMHOMEGROWN as the anchor of this year’s event.
“There is one thing that binds us together in this country regardless of race, religion or political views: We are, first and foremost, Malaysians. In the spirit of Merdeka, the birth of #IAMHOMEGROWN aims to celebrate who we are, our contribution as Malaysians as well as to highlight those who have paved the way for us!” exclaimed Fadzarudin Anuar, Co-Founder and Chief Executive Officer of FashionValet.
The #IAMHOMEGROWN campaign features more than sixty Malaysian icons of various fields and backgrounds, who have made a name for themselves in their respective industries such as Puan Sri Tiara Jacqueline and Bront Palare, music mavens such as Joe Flizzow, fashion powerhouse Mimpikita and Khoon Hooi to purveyors of Malaysian cuisines, Datuk Chef Wan and Madam Kwan, among others. Regardless of race, religion or political views, these names have come together to support the campaign.
To commemorate the #IAMHOMEGROWN movement, FashionValet’s very own FV BASICS have produced a collection of street style inspired threads - from T-shirts, jumpers/sweaters, to jumper dresses and leggings with the text #IAMHOMEGROWN boldly emblazoned on each piece.
The pieces from the collection are made in cotton mix, and come in fuss-free hues such as black and white. With its minimalist aesthetic, the collection demonstrates the versatility of street style staples, with endless styling possibilities. Designed to be worn daily by anybody, no matter what they do, each piece is a powerful statement of Malaysian pride.
In conjunction with KLFW 2017, the FashionValet pop-up booth located outside Pavilion’s main entrance is a must-visit. Do be sure to check out the #IAMHOMEGROWN merchandise at the booth, where patriotic iron-on patches will be an exclusive offering with every purchase during the KLFW 2017 period.
Fashion enthusiasts can get their style on at the FashionValet Studio, by getting their photos taken by fashion photographer, Bibo Aswan. For those dreaming of a lush getaway, stand a chance to win a grand prize sponsored by Club Med Cherating with an OOTD contest. Check out FashionValet’s Instagram (@fashionvaletcom) for further details.
Four floors above the grounds of KLFW 2017, FashionValet’s Pavilion store is revamped as a chic fashion lounge, with furniture sponsored by Recro Furniture. The plush sofa in the middle of the store is a brief respite for those who need a break from running around in their heels.
The makeup corner, with cosmetics sponsored by NITA Cosmetics and SimplySiti, will see makeup artists waiting for anyone who needs a quick touch up before the next fashion show slot! For inspiration, one can also take in the gallery displaying all sixty portraits of the Malaysian icons featured in the #IAMHOMEGROWN campaign at the store.
“We’re very proud to be part of KLFW, to showcase all the best Malaysian fashion has to offer. It’s Malaysian fashion’s biggest event, and this year we want to emphasize the power of the Malaysian spirit. We are home grown, and proud of it. Let’s celebrate our achievements, and wear them proudly!” concluded Vivy Yusof, Co-Founder and Chief Creative Officer of FashionValet.
The FV BASICS #IAMHOMEGROWN collection is unisex, with a range of sizes from S/M to M/L. Priced between RM59 to RM109, the collection is available at FashionValet’s Pavilion physical and pop-up store from 16 August 2017 onwards whilst pre-order can be made online via www.fashionvalet.com between 16 – 21 August 2017.
Click here to view the video!