Brandt International Sdn Bhd, a leader in customer experience and business process management has very recently launched their new career site, YOURNEXTSTEP.COM.MY , with the target of attracting top talents and employers in the region. The announcement was made during the MoU Signing Ceremony with Cazar as well as the official launch of the YourNextStep.com.my portal where yours truly was proud to have witnessed in Kuala Lumpur...
Brandt International has partnered with Cazar , a leading employer branding and recruitment technology firm to create the website as well as redesign the candidate employment journey.
Currently, Brandt International Sdn Bhd, spearheaded by Ms Munirah Looi who is the Founder and CEO , is the fastest growing company with a current workforce of eight hundred and is expected to increase to a thousand five hundred over the next couple of years across Asia..
Ms Munirah Looi believes that attracting and hiring top talent is critical in the growth of the company and quality candidates have a choice of of several good employers to select from, and as a result of this, they hold quite high expectations.
YourNextStep.com.my is expected to give potential candidates a seamless online user experience when they are applying for a job.
This is because nowadays, we live in a world of high technology and everyone owns at least one smart phone, is online, mobile and want everything to be quick, interactive and efficient.
Therefore, Brandt International Sdn Bhd has embarked on this project along with Cazar to ensure that every step of the journey will surpass all the potential candidates expectations.
A Google study has shown that about 55% of candidates in Asia today uses their mobile phones to look for jobs. This is most relevant in our country, Malaysia, where 35% of people are "mobile only", when using internet for their personal use.
However only a handful of employers actually have career sites where people can apply using their smartphones or tablets. And this could be the reason why many employers face challenges capturing high quality talent.
YourNextStep.com.my is mobile responsive and will become the digital platform used for all of Brandt International Sdn Bhd's recruitment activities.
It also includes the company's social media streams and blog to appeal to the younger 18-35 years old candidates (Gen Y) which are the main targets.
Stefan Sawh, Regional Director for Cazar comments, " There are a lot of challenges in the talent supply market in Malaysia. Companies should manage the relationship with job seekers differently to be able to capture the top candidates before their competitors do.
It is therefore of utmost importance to engage them with a good career site, through social media and the entire application process must be available through mobile devices, given the penetration and usage levels in the country. Brandt International Sdn Bhd is one of the first regional employers to be breaking ground in this area...."
For more information, please check out www.brandtinternational.com
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