Whenever Ramadan comes around, it signifies the time to reflect, unite and cherish quality time with our families. With this in mind, Asia’s no. 1 health and beauty retailer Watsons Malaysia joined forces with GSK and Hospis Malaysia to feature Quality Ramadan as part of its CSR campaign.
In addition, Watsons has collaborated with Media Prima, TV3 on their crowd-pleasing Raya Ni Dah Kahwin drama series for the second time. Watsons Raya campaign does not end here as customers are encouraged to join in the campaigns while enjoy exciting range of products featured at the Watsons Raya Mega sale this year.
Watsons Malaysia and GSK will donate funds to Hospis Malaysia, a charitable organisation providing professional palliative care services for patients and families affected by life-limiting illnesses. All services provided by Hospis Malaysia are provided free of charge. Malaysians can support this initiative as 10 sen will be donated to Hospis Malaysia for every Panadol or Panaflex purchased at Watsons store.
“Watsons Malaysia is spearheading various initiatives to help empower the community where we live. Through this initiative we aim to support Hospis Malaysia’s endeavor to improve palliative care services in the country. We echo Hospis Malaysia’s mission and would like to salute the dedicated multidisciplinary team from Hospis Malaysia for their absolute commitment to improve the quality of life for the patients and families of those affected by life-limiting illnesses. Hence, our CSR initiative will reward ordinary people who do extraordinary work,” said the General Manager of Trading of Watsons Malaysia, Caryn Loh at Raya Bersama Watsons launch event.
In addition, the campaign emphasises the need for individuals to spend quality time with family. Leveraging Malaysia’s food culture, Watsons Malaysia has partnered with renowned singer, actor, and champion of Masterchef Dato’ Fazley Yaakob to demonstrate how families can bond together through quality food.
Watsons Malaysia will be featuring special recipes for Hari Raya and Raya CD that will be sold on Watsons Online Store, 10 sen will also be donated to Hospis Malaysia when customers purchase cookies and Raya CD.
After the successful completion of the first season of Raya Ni Mesti Kahwin drama series last year that touched over 1.5 million viewers across Malaysia, Watsons Malaysia will continue to be part of the story to be part of more exciting moments with Nina and Amar as they enter their married life in the show.
“We understand the importance of quality time with family and friends during Raya. Similar to last year, we want to give an experience to Malaysians to connect in this joyful Hari Raya celebration with Watsons. Our aim is to showcase that Watsons is for the whole family. We believe this campaign will make Hari Raya for many Malaysians a very memorable one,” said Danny Hoh, Head of Marketing, Watsons Malaysia.
At the launch event, lead actors of Raya Ni Dah Kahwin, Nina Iskandar and Amar Asyraf were present to share their involvement in this exciting campaign with Watsons. In this new season, Nina’s character, Nana is Watsons Store Manager who is juggling between works and being a wife to Amar’s character. Therefore, expect a lot of comedy scenes that is happening in Watsons’ store.
“Last year was about getting married, this year it will be about newlyweds face their first taste of experiencing Ramadan and Raya together. More responsibilities, more dramas, and definitely more relevant Watsons products!” explained Nina during the Chit-Chat session at the programme.
In addition, Watsons will be launching an official WeChat Account (@WatsonsMalaysia) that is dedicated to the viewers of Raya Ni Dah Kahwin where they can participate to win exciting prizes at the end of each episode on a weekly basis as well as to support their favourite cast in the drama series by voting through the WeChat platform. Lucky winners will stand a chance to meet the casts they have voted too in Watsons Raya Open House coming August.
Apart from that, free Raya Packet and Reward Pack will be distributed to customers when they shop at Watsons’ stores. While, Watsons Raya Mega Sales will be on full display from 18 June – 29 July with discount up to 50% to help customer look good, feel great this Raya.
For more information about Raya Bersama Watsons campaign please contact Mr. Danny Hoh, Head of Marketing of Watsons Personal Care Stores Sdn Bhd at firstname.lastname@example.org or Ms. Sandy Ngiam at email@example.com or visit Watsons Facebook www.facebook.com/watsonsmalaysia / Watsons official website .