Jun 17, 2015


Laneige Malaysia and the Malaysian Environmental NGOs (MENGO)  successfully raised close to RM35,000 as of May 31st ever since the launch of the Waterful Sharing Campaign on May 1st.

Installation works of the rainwater harvesting system for the first three homes namely Rainbow Home, Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) and Rumah Kebajikan Anbu Illam will commence in mid-June and are expected to complete by the end of June.

Laneige Malaysia hopes to achieve their target in raising RM60,000 to facilitate the installation of the rainwater harvesting system at all the six children homes which have been selected via the Waterful Sharing Campaign 2015 which ends on July 31st.

“We hope more people will support us in this campaign so that all six children homes will be able to enjoy continuous supply of water without worrying about an impending dry season,” said Foong Winnie, Brand Manager of Laneige Malaysia. According to Foong, the Water Sleeping Mask is one of Laneige’s best-seller with one sold every 12 seconds globally. “Due to its popularity, we have decided to use the Water Sleeping Mask to drive this fundraising campaign with the hope of raising more money this year,” added Foong.

During the Waterful Sharing Campaign period, Laneige will donate RM10 from the sale of each jar of Water Sleeping Mask to the fund, which will be used to facilitate the installation of rainwater harvesting system at the six homes.

The other three homes that will be receiving the rainwater harvesting system towards the end of the campaign are Rumah K.I.D.S, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR) and Rumah Bakti.

The rainwater harvesting system that will be installed at the homes aids in helping lessen reducing the usage of treated water and enabling the homes to enjoy continuous supply of water. Through this system, rainwater will be collected and recycled for non-drinking purposes such as toilet flushing, cleaning, washing and watering plants. This simple yet innovative way to recycle rainwater will not only reduce the water bill but it also functions as an alternative water source during a water crisis.

Yasmin Rasyid, Chairperson of MENGO is happy with the progress of this campaign. “We are thankful for the support that we’ve received so far from the public as well as from Laneige customers. We have made much progress this year; from 3 homes last year to a total of 6 homes this year which will benefit from this programme,” said Yasmin.

To find out more about Laneige Malaysia’s “Waterful Sharing Campaign”, please log on to www.laneigewaterfulcampaign.com.my or connect via http://facebook.com/laneigemalaysia.


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