Yours truly was at the Zenvolution Malaysia Launch event at the KL Convention Centre recently to witness and check out the unveiling of the all-new amazing ZenFone 3 family – with the ZenFone 3 Deluxe, a flagship smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; and ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment; plus the recently introduced ZenFone 3 Laser and ZenFone 3 Max.
The ZenBook 3, an ultra-sleek and lightweight notebook with a very stylish aluminum design, the ASUS Transformer 3 and the ASUS Transformer 3 Pro, the world’s most versatile 2-in-1 PCs that feature an unrivalled combination of mobility, convenience, and expandability were also introduced to the excited members of the public and media. How I wish I can have one or two of these awesome gadgets...
The event started a LED Poi art performance, showcasing the compelling balance of beauty and power that reflects the spirit of Zen.
“We deeply appreciate the loyal support from our customers in Malaysia. Within just two years, our smartphone went from having zero market presence to being the second largest brand in Malaysia and in Southeast Asia,” said ASUS Corporate Vice President Eric Chen. “The highly anticipated ZenFone 3 Series has become a global sensation after its debut at Computex this year, and we are very excited to bring the ZenFone 3 Series along with our latest ZenBook 3 and Transformer 3 family to consumers in Malaysia.”
The ZenFone 3 series consists of ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3, ZenFone 3 Max and ZenFone 3 Laser. The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of ASUS smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance.
ZenFone 3 Ultra is a smartphone for multimedia lovers featuring 4K TV-grade image processing to deliver an incredible viewing experience. ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning® Gorilla® Glass with 2.5D contoured edges.
ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts. ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices.
ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® Core™ i7 processor.
Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.
ASUS ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ASUS ZenFone 3 Deluxe is constructed with a strong and light aluminum alloy unibody with an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna lines.
It features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. It is the world’s first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical image stabilization (OIS) for high-resolution, sharper, and low-noise photos in almost any lighting condition. It also features three-axis electronic image stabilization (EIS) for steady 4K UHD videos. Coupled with the ASUS TriTech autofocus system that automatically selects second-generation laser, phase-detection or continuous autofocus to provide accurate and near-instant 0.03-second focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that is perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second. Its Quick Charge 3.0 technology reduces battery recharge times, and a reversible, next-generation USB-C port.
ZenFone 3 Deluxe has amazing audio system with its dual powerful five-magnet speaker and NXP smart amplifier that provides loud, clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs. A ZenEar which supports Hi-Res Audio is also bundled with ZenFone 3 Deluxe.
ASUS ZenFone 3: Crystal Beauty. Stunning Photos
The ASUS ZenFone 3 is feature-packed in a premium design. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best.
With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth.
ZenFone 3 comes with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity.
It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second.
ASUS ZenFone 3 Ultra: Ultra Vision. Ultra Sound
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™. The finely-tuned ZenEar S earphones are also bundled with ZenFone 3 Ultra.
ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the display for the user’s finger to unlock it in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times, 2 minutes of Quick Charging can provide 1 hour of 3G talking time. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser: Ultra-fast 0.03s Laser Auto-focus
ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.
ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio.
Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger.
ASUS ZenFone 3 Max: Maximized Battery. Metallic Beauty
ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. ZenFone 3 Max can also double up as a power bank to charge other mobile devices.
The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions.
ASUS ZenBook 3: The World’s Most Prestigious Laptop with Unprecedented Performance
ASUS ZenBook 3 is the next-generation ZenBook. It has been completely redesigned with a gorgeous, ultra-sleek 11.9mm chassis that weighs a mere 910g. To achieve its amazing lightness without compromising strength, ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material that is 50% stronger than the standard alloy used in laptops. As well as being strong and light, this material is also supremely elegant and features the signature ZenBook spun-metal finish. ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process is used to create stunning golden highlights on its diamond-cut edges.
ZenBook 3 delivers unprecedented performance with up to an Intel Core i7 processor, 16GB of high speed 2133MHz RAM, up to a 1TB PCIe® 3.0 x4 ultra-fast SSD, a next-gen USB Type-C (USB-C) port, and powerful quad-speaker audio system by Harman Kardon. Its high-resolution 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. ZenBook 3 has an innovative cooling system featuring the world’s thinnest fan design at just 3mm. This efficient cooling enables ZenBook 3 to achieve incredible performance in an ultra-thin from factor.
ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards — and 0.8mm key travel to deliver a comfortable typing experience. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. Built-in fingerprint reader with Windows Hello support gives users instant one-touch access, allowing them to sign in and unlock ZenBook 3 quickly and securely without entering their password or PIN.
ZenBook 3 can last up to nine hours of battery life for all-day computing. When it’s time to recharge, fast-charge technology brings ZenBook 3's battery up to 60% capacity in just 49 minutes.
ASUS Transformer 3 Pro: The World’s Most Versatile PC
ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity.
Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.
Transformer 3 Pro has an integrated metal kickstand with a step-less hinge that lets users set the device at almost any viewing angle up to 170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for a comfortable typing experience, and is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — that perfectly complement the device. Transformer 3 Pro has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images as well and a color gamut of 121% sRGB for rich, vibrant colors. Powerful front-mounted stereo speakers with audio by Harman Kardon provide spacious, defined sound for an incredible listening experience.
Transformer 3 Pro is powered by an Intel Core i7 processor and has up to a 1TB PCIe x4 ultra-fast SSD and 16GB of high-speed 2133MHz RAM for the ultimate performance. Its versatile, reversible USB-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and also incorporates Thunderbolt™ 3 for unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to log in conveniently with just a quick glance.
Transformer 3 Pro is the world’s most versatile PC, with superlative expansion capabilities provided by a range of accessories that extend its functionality and performance to give users a new level of flexibility and convenience from a mobile device.
ASUS Pen is a beautifully crafted writing and drawing stylus that detects 1024 levels of pressure for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with Transformer 3 Pro’s high-resolution camera and annotate them directly with ASUS Pen.
ASUS Universal Dock is a hub that provides a full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD Card reader. It adds desktop-grade functionality to Transformer 3 Pro.
ASUS Audio Pod is an entertainment accessory, with four powerful speakers that deliver amazing 360° virtual 5.1-channel surround-sound with rich, defined bass.
ROG XG Station 2 is an external graphics card dock that gives Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready gaming powerhouse or workstation.
ASUS Transformer 3: The Mobile PC, Redefined
ASUS Transformer 3 is a stylish, ultra-slim and compact 2-in-1 PC that provides users with the ultimate mobility, total convenience, and amazing expandability. Precision-crafted from aluminum, Transformer 3 weighs just 695g, is only 6.9mm thin, and has smaller dimensions than a sheet of A4 paper. Its compact and elegant design is accentuated by diamond-cut edges and an exquisite spun-metal finish. Equipped with the detachable ASUS Transformer Sleeve Keyboard that has 1.4mm key travel, an integrated two-position display stand, and a glass-covered precision touchpad, Transformer 3 provides comfortable typing and smooth, accurate input for the best productivity and creativity experiences. Transformer 3 is available in gorgeous Icicle Gold and Glacier Gray color options. The ASUS Transformer Sleeve Keyboard is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — that perfectly complement Transformer 3.
Transformer 3 has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images, as well as 450cd/m2 brightness and a color gamut of 121% sRGB for rich, vibrant colors. An ultra-thin bezel provides an 80% screen-to-body ratio, maximizing the display area while keeping the device compact and highly portable. Transformer 3 delivers superb video performance with ASUS Tru2Life video-enhancement technology, which optimizes every pixel in each frame before it is displayed, resulting in superior contrast and clarity for the best, most realistic video quality.
Transformer 3 has an incredible quad-speaker audio system developed in co-operation with audio experts Harmon Kardon, an amazing feature for such a thin device. Each speaker is powered by a smart amplifier to deliver rich, detailed, and immersive sound, even at loud volumes. Transformer 3 automatically adjusts the routing of low and high audio frequencies to the correct speakers depending on the orientation of the device, ensuring users will always enjoy optimum audio quality.
Transformer 3 is powered by 7th-generation Intel Core processors, with up to a 512GB SSD and up to 8GB RAM to deliver fast performance for work and play. Its versatile, reversible USB-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt 3 provides unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. A built-in fingerprint reader and Windows Hello support lets users sign in and unlock Transformer 3 quickly and securely without having to type their password or PIN. Transformer 3 also includes a 13MP camera for capturing high-resolution photos and videos.
Like Transformer 3 Pro, Transformer 3 is also expandable with a range of accessories — including ASUS Pen, ASUS Universal Dock, ASUS Audio Pod, and ROG XG Station 2 — that extend its functionality and performance, giving users a new level of flexibility and convenience from a mobile device.
Check out the website: asus.com/my/