Jun 17, 2017

LINE's Confidence Squad by P&G Malaysia

 For fans of LINE, do take note that P&G Malaysia (P&G) has personalized their digital customer experience with the launch of their official LINE account, ‘Confidence Squad’. 


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And for those of you who have not have a LINE account, this is the perfect time to download it and get on it as P&G is going to boost their online presence and promote one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well as rewards and promotions that can be redeemed at Watsons Malaysia... and that is not all....


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Guests and members of the media had a fun time at the launch getting calligraphy quotes and spinning the win of fortune in the hope of winning exclusive LINE plushies, Pantene shampoo and conditioner, Downy fabric softener and Gillette shavers...

  P&G , well known for their innovative products such as Pantene, Head & Shoulders, Gillette, Dynamo, Downy, etc has created the ‘Confidence Squad’ which comprise of adorably cute characters with unique personas that are representative of its various key brands. 

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Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the ‘Confidence Squad’ account look and feel their best thanks to P&G products.

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"As part of P&G Malaysia's continued commitment to touch and improve lives in a meaningful way, we want to meet our consumers where they are. With ’Confidence Squad’, we are able to reach out to new as well as current consumers by providing them with relevant information that connects to their interests and adds value to their lives. Through this account we will also be able to engage and grow our very own online community so P&G can remain relevant in their lives." said Utkarsh MohanBrand Operations Head & Shavecare Category Leader, P&G Malaysia, Singapore & Brunei shared during the launch of P&G 'Confidence Squad' launch at Hubba Hubba KL Sentral.


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Utkarsh Mohan, Brand Operations Head & Shavecare Category Leader, P&G Malaysia, Singapore & Brunei and Nadiah Syed Nahar, Communications & Government Relations Leader of P&G Malaysia, Singapore & Brunei  at the launch of P&G official LINE account ‘Confidence Squad’

Drumroll.... and attention... 

To celebrate the launch of the ‘Confidence Squad’ LINE account, P&G is also running a ‘Lucky Chance’ contest from 26 June 2017 to 30 June 2017. Followers of ‘Confidence Squad’ will be able to take part in a competition where they can answer one simple question and one lucky follower will be chosen at random every day to win an iPhone 7 and vouchers to purchase P&G products, how awesome right... even if you do not want it, I want that so badly... 

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Friends of P&G ‘Confidence Squad’ with Utkarsh Mohan and Nadiah Syed Nahar , L – R: Andre Amir, May Ho, Fiqrie Dahari, Utkarsh, Nadiah, Kit Mah, Dior Yaw, Lucas Lau and Elecher

And of course, do not forget to download special edition stickers of Phoebe, Gaven, Daisy and Hansen which show the characters in various relatable moods such as happy, stressed out and tired. P&G aims to have 300,000 Confidence Squad followers by end of 2017, and yes, yours truly is so gonna be one of those, cause like, who don't like beauty tips and who doesn't wish to win an iPhone.... hahaha

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For further details of what P&G Malaysia has in store for consumers, please search and follow ‘Confidence Squad’ on LINE and be the first to receive instant updates and enjoy exclusive rewards. Bye... I am so gonna check what they have on at the moment....

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5 comments:

  1. The Confidence Squad is really cute! Thanks for sharing

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  2. Yeah, now I can follow the latest promotion for P&G products in line.

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  3. What a way to capture the attention of consumers. I am not a fan of LINE characters but I still think they are cute.

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  4. Awh the characters seem quite cute! Plus this is quite informative for those using LINE so cheers to the share :)

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