Nov 5, 2015

1Utama Brown Bag Series - thoughtful feel good workshops that matter

Pic credit from 1Utama FB page

So....what is this Brown Bag Series? This Brown Bag Series is actually a series of energizing feel-good workshops that matter which has been lovingly organized by 1 Utama each month together with Cold Storage.



Pic credit from 1Utama FB page

So as you can see, yours truly was there with blogger pals Aliza Sara and also Chin Yee to check it out...at the area just outside Cold Storage at 1Utama's new wing a couple of days ago....




These workshops are introduced free for shoppers to participate at no cost, with the objective of providing them fun activities to learn from so that they can walk away with health and wellness tips.



Why use a brown bag?? Well, everyone knows a brown bag is trendy, eco-friendly and easy to carry. And 1Utama is trying to advocate using brown paper bags in replace of harmful non-degradable plastic bags.


For 1Utama's very first Brown Bag Series workshop event, 1Utama invited award-winning Chef Federico Michieletto who is the Head of Culinary for Marini’s on 57. 

He has also been recognized amongst others by the notable Bocuse D’or Asia, for Best Italian Chef of the Year 2012, Winner of the Gourmand award for Best Italian Book 2008 and is also the ex-president of the Chef Association of Malaysia.


 It was certainly a lot of fun as we got to learn and sampled how to cook healthy dishes freshly prepared live by Chef Federico at the event using Monte Verde products. 



On the menu were Bruschetta Toast, Monte Verde Pasta, Carbonara Pasta and other Italian cuisine


Celebrity guest, supermodel and actress Amber Chia joined Chef Federico on stage for the cookout too!



Don't you think it looks good? It does not only looks good but taste just as amazing as it looks... and I love smoked duck... for non -Muslims, you can actually add bacon instead of smoked duck....


As usual, you have to hand it to the professionals to make it all look so effortless. These chefs can simply whip up a delicious pasta within 5-10 minutes... 


And they can do this "flip thing" without breaking a sweat... Amber tried it and failed and adviced all NOT to do it unless we are professionals... heheheh


This pasta is just simply delicious.. with the tomato base... and is both fragrant and very healthy with all the garlic, oregano, cherry tomatoes, and olives.....


One of the attendees getting a chance to go on stage with the stars and a chance to try her hand on making the pasta too...


This Penne Arrabiata is just yummy....


And Chef Federico brought out Panna Cotta treats for all of us!!!  We did not get to learn this but it is just as yummy!!!


I got a chance to take a picture with Chef Federico.....

Pic credit from 1Utama FB page

Shoppers need to pre-register by signing up at the Customer Service Centres located at GF Highstreet and GF Promenade or the Concierge on 3rd Floor Highstreet. We also accept online registrations via Facebook and email. Each workshop is limited to 40 participants only, first come first serve.

the event is opened to ONECARD members only, but because we want all our shoppers to benefit from the workshops, we will give out free membership on the spot at the event for those who pre-registered

Look out for our next Brown Bag Series workshop coming soon in December

Pic credit from 1Utama FB page

So, what is inside this brown bag....... Healthy food, fruits and products sponsored by Cold Storage. 


There’s apples and lemons, ideal to make your own fruit infused detox water at home. There are also organic juices and healthy organic snacks packed inside, a real treat for the health conscious....

All workshop participants get to take home a brown bag (hence the campaign name!) filled with healthy nutritious gifts at every workshop.

For more info, check out      https://www.facebook.com/1Utama


19 comments:

  1. Wow cooking demo with amber is such a rare experience ;) btw i love the brown bag, looks so rustic!

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    Replies
    1. I know right, and Amber confessed she very seldom cook...

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  2. This is so fun! Their brown bag is cool!

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    Replies
    1. I think so too....
      Join the next brown bag series!!

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  3. My onecard membership expired like 5 years ago πŸ˜‚πŸ˜‚ i'll be sure to check next campaign

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    Replies
    1. go attend the brown bag series and get it renewed for free loooo

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  4. wow nice event, I missed out the contest FB for this.
    I have one card too.

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    Replies
    1. there's going to be one every month.... go try it...

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  5. This is kind of fun event with cooking and also by Amber Chia. Hope 1 Utama will do it again.

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    Replies
    1. They are planning to do this brown bag series every month.....

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  6. Everything was so good! I might be converting to organic soon :p

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  7. im sure the food sangat sedap tho i love love love amber chia outfit and the belt.. walaahh...

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  8. im sure the food sangat sedap tho i love love love amber chia outfit and the belt.. walaahh...

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  9. Amber Chia siap ada skali? Looking at the food, makes me hungry now.

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  10. I always find organic stuff to be expensive especially when my gross income is only 2k monthly. Hard to survive these days la :(
    But one thing for sure is i would never stinge on food quality, it doesn't have to be organic as long as it's fresh!

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  11. Wow! Look at all those goodies!

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  12. I would love to see all supermarkets and hypermarkets uses brown bag to help the environment. Good job 1U.

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  13. Nice themed campaign with series of great workshops, good job 1 Utama and Cold Storage :)

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