May 26, 2017

ASIA'S ACCIDENT-PRONE SPOTS ALERT LAUNCHED ON WAZE

It is always worrisome when we are driving long distance to 'balik kampung' and we do not know where the accident spots are, or what they call the black spots..

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However,  Shell Lubricants Malaysia, via its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts.. a relief ehhhh...
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This collaboration will hopefully make the roads safer for all of us who are  driving this coming Ramadan and Aidilfitri period...
 
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A special alert from Shell Helix that will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia from May 16 till July 15, 2017....


These locations were identified based on historical accident data submitted by Waze users.

The alert to drive carefully when approaching an accident-prone spot will be quite helpful for those of us driving, especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri. The message will be displayed when the car is stationary to avoid distracting the driver...

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According to Shell Lubricants Malaysia and Singapore, Marketing Manager Alex Lim, the company is taking road safety practices further through its smart collaboration with Waze so that drivers can drive with less worry.

“Shell Malaysia has been synonymous with various road safety initiatives throughout our more than 125-year presence in Malaysia. This cooperation with Waze reflects our desire to take our commitment in road safety to the next level by engaging drivers in real-time,” he said.


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Waze Malaysia Business Manager Edward Ling said that the accident-prone spots alert is a unique combination of two features in Waze – big data analytics, generated from a vibrant community of road users and the advertisement placement feature.

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“Using the crowdsourced data contributed by Wazers, we have identified the top crash locations that reflect the real situations on Malaysian roads. We are delighted to work with Shell Helix to launch this initiative that reminds drivers to stay extra safe. By reducing crashes, we also reduce traffic jams and this benefits everyone,” he said.

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Shell Helix will also be running a special oil change promotion for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook to remind car owners to service their cars before embarking on a smoother ‘balik kampung’ journey. 

By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets. 

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Launched in 2014, the flagship Shell Helix Ultra with PurePlus Technology fully synthetic motor oil is the first and only motor oil to feature the revolutionary gas-to-liquid technology that converts natural gas into an ultra-clean and stable base oil which enables Shell Helix Ultra to deliver higher levels of cleansing and protection...

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Besides keeping the engine clean, Shell Helix Ultra also helps remove sludge left behind with inferior oils and provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs.

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In 2016, Shell Helix unveiled Malaysia’s first engine warranty programme, the Shell Helix Engine Warranty (S.H.E.W). The program covered the costs of repair or replacement of 15 engine components that may fail if it is ascertained that the Shell Helix motor oils fail to provide proper lubrication and protection. Available for free to Shell Helix users, S.H.E.W. is available to personal passenger vehicles that are registered to operate within Malaysia which are eight years old or less.  Shell Helix has recently increased eligibility to cars with mileage of 150,000 km or below. 


For more information on the Shell Helix range of motor oils and details of the upcoming festive season promotions, please go to www.shell.com.my/helixraya.

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