May 24, 2017

GRAB, THE OFFICIAL RIDE HAILING PARTNER OF THE 29th SEA GAMES AND 9th ASEAN PARA GAMES

Grab has done it again... this time, the region’s largest ride hailing and multiservice platform, Grab got the title of Official Ride Hailing Partner for the upcoming 29th SEA Games and 9th ASEAN Para Games, also known as Kuala Lumpur 2017 (KL2017) by being a gold sponsor...

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Yours truly was over there to witness the momentous moment of the announcement and the exchange of the Memorandum of Understanding of the sponsorship
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The event began with a recitation of a doa, by a Grab staff member...

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This sponsorship is a significant milestone for Grab, as it is the first time a ride hailing service is sponsoring the largest gathering of SEA’s top athletes.

For your info, Grab is also celebrating their fifth anniversary soon....

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Representing Grab at the announcement and the exchange of the Memorandum of Understanding of the sponsorship was Sean Goh, Country Head of Grab Malaysia, while the Ministry of Youth and Sports was represented by its Secretary General, YBhg. Dato’ Lokman Hakim Bin Ali.

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Present to observe the exchange were YB Brig. Gen. Khairy Jamaluddin, Minister of Youth and Sports; Anthony Tan, Group CEO of Grab; Y.B. Datuk M. Saravanan, Deputy Minister of Youth and Sports; YBhg. Dato’ Seri Zolkples Embong, Chief Executive Officer of MASOC and Mr. Ng Keng Chuan, Deputy President of the Malaysia Paralympic Council.

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“As a Malaysian homegrown company, we are beyond ecstatic to be part of this event. Firstly, our participation affirms our commitment to ensure all athletes, fellow tourists and supporters have access to safe, convenient and comfortable rides. Secondly, we want to help create an eco-friendly sporting event by reducing traffic congestion to and around the venues, thus reducing carbon emissions,” Goh.

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In addition, Grab’s expansion to 12 major cities and towns such as Langkawi and Nilai, coupled with their latest features such as GrabShare (on-demand car-pooling service), GrabChat (in-app chat system) and GrabPay (cashless payment option), will provide a seamless travelling experience. Supporters do not have to worry about directions, parking issues, price haggling and especially for tourist, communicating with their drivers.

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YB Brig. Gen. Khairy Jamaluddin who is also the chairman of the Malaysia Organising Committee for KL2017 (MASOC) welcomed Grab’s involvement and sees the company as an ideal partner for KL2017.

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“Indeed, the partnership with Grab is apt as KL2017 aims to be a truly Green Games and promote environmental awareness and sustainability practices among the public and sports fans alike. I encourage everyone to use public transportation during the Games to help reduce carbon emission,” said YB. Brig. Gen. Khairy.

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This is the sixth time Malaysia has the honour of hosting the SEA Games and the third time for  the ASEAN Para Games. 

This is going to be a double celebration for our nation as the 29th SEA Games which takes place from August 19 to 30, 2017 and the 9th ASEAN Para Games from September 17 to 23, 2017 coincide with the nation’s 60th year of independence. 

There will be a total of 405 events in 38 sports will be contested in this year’s games by athletes from the 11 Southeast Asia countries.

For more on grab, click GrabMY




1 comments:

  1. This is such a great collaboration. Its a good marketing strategy for both parties.

    ReplyDelete

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