If you have been hoping for a fuel that can give your engine efficiency as well as keep your engine clean and working tiptop, look no further, Shell Malaysia today launched its new fuels, designed for engine efficiency.
Yes, you can now get it at any Shell station nationwide. These new formulations contain DYNAFLEX technology, and are designed to work with both the latest vehicles as well as older vehicles by keeping your car engine clean and protected for efficient running...
Yours truly was over at the St Regis to witness this momentous occasion...
These new formulations are the result of more then five years and tens of thousands of hours in research and development, all in the desire to help enhance Shell customers’ journeys and are Shell’s most advanced fuels.
“We place customers at the heart of everything we do, and we aim to make their life’s journey better by giving them one less worry on the road. Our new Shell fuels aim to clean and protect car engines, making them more efficient to help you enjoy your journeys on the road. We believe it is not just where you go, but also how you go that matters,” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
The new fuels with DYNAFLEX helps to clean and protect key fuel system components such as intake valves and fuel injectors from the build-up of performance robbing deposits. This will keeps engines clean and protected for efficient running.
For diesel users, fret not, they have also created a unique DYNAFLEX technology for diesel with the same dirt-busting molecules for a clean and efficient engine.
The new fuels are all available at Shell stations nationwide, and also available to industrial customers and commercial fleet owners through Shell’s B2B channels.
Shell’s commitment to research extends beyond engines and vehicles. Shell also announced the results of its new ground-breaking research to better understand Malaysian motorists, that used the latest wearable technology and mobile apps.
Monitoring over 2,500 journeys in Kuala Lumpur, the research found the average speed of drivers was just 14.5 km/h, placing increased stress on vehicle engines as well as drivers.
In partnership with Goldsmiths, University of London, the research used a combination of wearable emotion tracking devices with chatbot technology, GPS from the Shell Motorist App, and weather and traffic information, to gain a more complete picture of what drivers are experiencing on the roads.
Dr. Chris Brauer, Director of Innovation at Goldsmiths, University of London, said: “What’s unique about this driving experiment is that we are able to observe drivers during their everyday journeys.
Looking at Malaysian drivers we can see that despite the harsh conditions brought about by traffic congestion, they are both resilient and resourceful. We explored performance signals from personality traits through to nutrition, hydration, and lifestyle choices that were linked to our highest performing drivers.”
Shairan continued: “We are excited to be one of the first in the world to launch the new Shell fuels, and the first fuels retailer in Malaysia to roll out this exciting research to better understand drivers. We know that driving places stresses on both engines and drivers.
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Our aim is to use the findings of the research to develop and design products, services, and initiatives that respond to our customers’ needs. We are confident this is a step forward to making life’s journeys better.”
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“Whenever our customers visit our stations and walk into our stores; whether they need assistance, or are looking for a place to relax, refresh, and rejuvenate, we aim to be there for them. We want people to go well with Shell,” said Shairan.
On a lighter note, Shairan also quipped he is so proud of the new Dynaflex technology, he won't mind naming his future daughter Dynaflex binti Shairan..
For more details on the new fuels or other interesting happenings, check out http://www.shell.com.my/