Most Chinese girls grow up knowing that edible birds' nests are among some of the most expensive delicacies on the planet.
It may seem dumb, paying a lot of money just to indulge in bird saliva but the saliva comes from cave-dwelling birds called swiftlets, where the male birds would build the nests onto the vertical walls of the caves. Collecting and removing these nests is quite challenging, dangerous and painstaking, but well, this birds’ nest is believed to have a long list of health benefits. However here are also some of these swiftlets that build their nests under eaves of houses.
For around 1,200 years, the aristocratic and rich Chinese people have prepared and eaten the nests as a soup, believing it to have everything from anti-aging and anti-cancer properties to the ability to improve concentration and raise libido (and you know how men are, especially rich men if you say that something can raise their libido... they willingly pay big bucks for it... hahaha)
When my grandmother was alive, and when I was young, my mom used to buy them for me, telling me how good it was for my health and beauty, and well, of course, I would believe it...
Among some of its benefits would be that it is believed to do wonders for respiratory problems, coughs and colds as it is said to be able to clean our lungs and regulates the respiratory system. It can also help stimulate appetite, aid digestion and provides a unique pre-digested form of protein and nutrients to speed up recovery from chronic illnesses.
And when it comes to women and their vanity, consuming these edible birds’ nest is believed to be good for maintaining youthful skin… the cell division enzyme and hormone of the birds’ nest can promote reproduction and rebirth of human cells.
Yours truly was at the Glass house at Seputeh yesterday to witness Ecolite Biotech Manufacturing Sdn Bhd launch their brand new range of Collagen Birds’ Nest beverages called “The Joy of Life”.
The new line of Halal-certified beverages combines the powerful health benefits of birds’ nest along with proven beauty benefits of the Marine Fish Collagen, said to enable and stimulate collagen production in our bodies and fight signs of aging, pioneering a new beverage category that fulfils the wellness and beauty needs of Malaysian consumers…
“The Joy of Life” contains all-natural food contents, and is made up of Edible Birds’ Nest, Marine Fish Collagen, Rock Sugar and RO Water…It is therefore very nutritious and also safe to consume as the products are also free of preservatives, artificial flavourings, colours or any artificial sweeteners.
Ecolite products contain natural ingredients that add flavour and personality and is definitely superior to a lot of other products out there in the market that claims to have similar benefits…
Ecolite houses, harvests and manufactures its own line of birds’ nest products, thus ensuring full quality control in every step of the manufacturing process…
“The Joy of Life” comes in five flavours, which are Original, Aloe Vera, Lychee, Longan and Red Date with Wolfberry.
Each of this bottle contains 2500mg of Collagen and comes in a stylish and transparent packaging with a vacuum safety button, making it convenient and easy to just grab a bottle and indulge in this refreshing, super yummy and healthy beverage anytime at all….
You can get “The Joy of Life” at any 7-11 convenience stores and it will also be sold at most major pharmacies and hypermarkets in the country
|Ribbon Ooi, a new Chinese singer who sings the Chinese jingle for The Joy of Life....|
For more information, check out www.thejoyoflife.my or of course, pop into the nearest 7-11 and get a bottle of “The Joy of Life”…. It is very affordable at just RM6.80….
As for me…. I am currently enjoying my favourite bottle of "The Joy of Life" with lychee….
Picture of swiftlet and edible bird nest does not belong to me, hey are taken from google.com and credit belong to their owners