Mar 9, 2015

Ayam Brand™ Celebrates Favourite Family Meals with ‘All Happy Families’ Campaign

Thai family joining the chorus of healthy eating with Ayam Brand™ in 'All Happy Families' Campaign
 In capturing the warmth of favourite family meals, Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products, travelled the world to uncover how its 120-year strong Asian roots have become a part of family food traditions, through its  'All Happy Families' Campaign- Season 2

The recipes shared by these families show that Ayam Brand™ products can be adapted to any cuisine and encourages people everywhere to recreate these recipes themselves.

Established in 1892, Ayam Brand™ is easily recognized by its rooster or 'Ayam' logo. It is one of the oldest continuously produced consumer brands in Asia with offices in Malaysia, Singapore, Hong Kong, Thailand, Australia, China, France and Japan and is available in more than 30 countries, worldwide. Ayam Brand™ is consistently ranked among the top 500 consumer brands in Asia.
Even family from afar (France) loves the healthy and convenient range of Ayam Brand™ products
This year, four additional families from France, Thailand, Japan and Indonesia join the 'All Happy Families' Campaign to share their respective family values and culinary traditions that leverage Ayam Brand™ extensive range. Among the recipes shared by these families are Coconut Crème Brule, Tom Yam Sardines, Baked Beans Jacket Potato and Chili Tuna Pizza.
To spread the word on eating together as a family, a series of video interviews of these families are available on the Ayam Brand™ website and Facebook fan-page. Members of the public are invited to take part in this transborder campaign to share their thoughts about family, tradition and Ayam Brand™.
The Japanese family is among the new additional families in 'All  Happy Families' Campaign
The campaign will run from 2014 to 2016 in three series, one per year with on-the-ground activities as well as print and online exposure in regions where Ayam Brand™ is active.
Led by world-renowned photographer and a winner of the World Press Award 2013, Stefen Chow, the campaign also captures the closeness of the participating families against iconic buildings that instantly identify their country, complementing their stories and culinary traditions.
To take the story of Ayam Brand™ global, the campaign was extended in the form of advertisements on inflight magazines of major world airlines.

The Indonesian family also shares their family values and culinary traditions that leverage Ayam Brand™ extensive range
Making the campaign more interactive and engaging, members of the public stand to win exclusive Ayam Brand™ gift boxes by simply snapping a photograph of the advertisement featured on the inflight magazines of AirAsia, Jetstar, Lion Air, Silk Air, Thai Airways and TigerAir. Upload the photo to Instagram with the hashtags #allhappyfamilies and the country in which you are residing in to win. For example, hashtag #allhappyfamilies #malaysia if you reside in Malaysia.

Ayam Brand™  Coconut Creme Brûlée
According to Ayam Brand™ Group Marketing Director, Mr Herve Simon, "The All Happy Families" Campaign serves as a strategic platform to extend the great taste and proven quality of Ayam Brand™ products to a wider global audience by sharing the culinary heritage of real families from around the world."
"For most of us, there is nothing more harmonious than sharing a good meal with family members at the dining table or family outings. We are glad that for more than 120 years, Ayam Brand™ has been playing a part uniting families across generations," added Mr. Simon.

Ayam Brand™ Tom Yam Sardines

All Happy Families 2015 Recipes

Crème Brulee
(For 4 serving)
6 egg yolks
1/2 cup (100 g) granulated sugar, divided
1/2 teaspoon vanilla extract
440 ml Ayam Brand™ coconut milk, refrigerated overnight

1.      Preheat the oven to 150°C.
2.      Set 4 crème brulee dishes in a large baking dish.
3.      Fill the bottom part of a double boiler with water and bring to a simmer.
4.      Making the custard- beat egg yolk with 50g sugar and vanilla until thick and pale yellow in colour.
5.      Add in the coconut milk and whisk till combines.
6.      Transfer the custard into the top of the double boiler crème brulee dishes and heat over simmering water, stirring till custard is slightly thinned.
7.      Pour the custard into crème brulee dishes and bake for 30mins. (Let it cool overnight)
8.      To broil the top: Preheat the broiler. Sprinkle 50g sugar on top of the custard bake till sugar melts and gets brown.
9.      Enjoy this dessert chilled.

Tom Yum Sardines


2 x 425g can of Ayam Brand™ Sardines In Tomato Sauce
250 ml Water
1 Tablespoon Chopped Chili Padi Chilies
1 Tablespoon Chopped Galangal
1 Tablespoon Chopped Lemongrass
1 Tablespoon Fish Sauce
1 Tablespoon Lemon Juice/Tamarind paste
1 Tablespoon Chopped Coriander Leaves
Sugar to taste


1.      Boil water in a saucepan.
2.      When the water is boiling add, the lemon grass and galangal and boil for minute.
3.      Add the sardines, fish sauce and chilies and bring back to the boil. Add the lemon juice and coriander and serve.
4.      Serve with rice.

Jacket Potato


1 can Baked Beans in Tomato Sauce 425g
1 can Tuna Light Flakes in Oil 185g
2 tsp Lemon Juice
Mashed Black Pepper Dash
2 tbsp Mayonnaise
1 tbsp Diced Spring Onion
4 pc Jacket Potato
10g Butter


1.      Mash the tuna by a fork. Add in lemon juice and mashed black pepper. Mix well with mayonnaise to become the tuna paste. Set aside.
2.      Wash the jacket potato and wrap by foil paper. Bake it in a preheated oven at  210°C for 45 to 60 minutes. Slightly cut a cross on the top and press it inwards.
3.      Spread with butter and use a ice-cream scoop to stuff the tuna paste into the jacket potato. Pour baked beans on the top and sprinkle with diced spring onion. Serve hot.

Chili Tuna Pizza
Baking Time: 15 minutes to 20 minutes | Baking Temperature: 170 C to 180C


1 pizza dough
50g of tomato puree
120g coarsely chopped tomatoes
120g of chopped onions
200g of mozzarella cheese
1 can of Ayam Brand™ Chili Tuna, drained
Pinch hot pepper flakes


1.    Place the pizza dough onto the baking plate.
2.    Spread tomato puree onto the dough.
3.    Add 100g of mozzarella cheese.
4.    Add chili tuna, tomatoes, and onions.
5.    Top the ingredients with the rest of the mozzarella cheese.
6.    Place the pizza into the oven.
7.    Sprinkle the hot pepper flakes when served.

For more information on Ayam Brand™, the 'All Happy Families' Campaign, and its recipes, please visit


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