|The Japanese family is among the new additional families in 'All Happy Families' Campaign|
The campaign will run from 2014 to 2016 in three series, one per year with on-the-ground activities as well as print and online exposure in regions where Ayam Brand™ is active.
Led by world-renowned photographer and a winner of the World Press Award 2013, Stefen Chow, the campaign also captures the closeness of the participating families against iconic buildings that instantly identify their country, complementing their stories and culinary traditions.
To take the story of Ayam Brand™ global, the campaign was extended in the form of advertisements on inflight magazines of major world airlines.
|The Indonesian family also shares their family values and culinary traditions that leverage Ayam Brand™ extensive range|
Making the campaign more interactive and engaging, members of the public stand to win exclusive Ayam Brand™ gift boxes by simply snapping a photograph of the advertisement featured on the inflight magazines of AirAsia, Jetstar, Lion Air, Silk Air, Thai Airways and TigerAir. Upload the photo to Instagram with the hashtags #allhappyfamilies and the country in which you are residing in to win. For example, hashtag #allhappyfamilies #malaysia if you reside in Malaysia.
|Ayam Brand™ Coconut Creme Brûlée|
According to Ayam Brand™ Group Marketing Director, Mr Herve Simon, "The All Happy Families" Campaign serves as a strategic platform to extend the great taste and proven quality of Ayam Brand™ products to a wider global audience by sharing the culinary heritage of real families from around the world."
"For most of us, there is nothing more harmonious than sharing a good meal with family members at the dining table or family outings. We are glad that for more than 120 years, Ayam Brand™ has been playing a part uniting families across generations," added Mr. Simon.