According to the latest Nielsen Radio Audience Measurement (RAM), Astro Radio remains the leading radio station network in Malaysia with weekly listenership of 13 million, up from 12.6 million in the previous survey. Astro Radio is also the only radio operator whose total listenership grew in the latest survey.
Its share of listenership stood at 56.3%.
In terms of listenership ranking, the Nielsen RAM survey reiterated the position of ERA fm, THR (including Raaga and Gegar) and SINAR fm as the top three radio stations in the country with 5.2 million listeners, 3.8 million listeners and 3.7 million listeners respectively. Astro Radio’s breakfast shows also retained their position as the Top 3 Breakfast Shows in the country.
ERA fm, hitz fm, MY FM and THR Raaga are the No. 1 radio stations in their respective language. THR Gegar continued to be the No.1 station in the East Coast of Peninsular Malaysia with 1.9 million listeners.
Dr. Jake Abdullah, Chief Executive Officer of Astro Radio said, “We would like to thank our loyal listeners for supporting our radio stations. Our leadership position is made possible by our popular talent and innovative radio programming. We are also pleased to see growing listenership for Astro Radio’s other stations such as SINAR fm, THR (Raaga & Gegar), LiteFM and MELODY FM.
We would also like to thank our sponsors, partners and advertisers for their support. We will continue to produce innovative content to capture the ears and hearts of our listeners. Our approach has always been to keep pushing forward, doing more, and investing more. Today, Malaysians can access Astro Radio 24/7 on the go through our Raku app and web players, making our radio stations truly accessible anywhere, anytime,” he added.
BAHASA MALAYSIA RADIO STATIONS
ERA fm is Malaysia’s No.1 radio station with 5.2 million weekly listeners. Breakfast
with Johan, Haniff & Ray attracted 2.9 million listeners while Drive with Adi & Zahid
had 2.7 million weekly listeners. ERA fm’s Average Audience increased from 272k to
293k and has an Exclusive Audience of 1.5 million. Time Spent Listening (TSL) for the
station grew from 8hrs 47mins to 9hrs 32mins.
THR Gegar strengthened its position in the East Coast as the No.1 station with 1.9
million listeners and increased its Average Audience from 121k to 136k. Its Exclusive
Audience also increased from 623k to 823k.
SINAR fm consolidated its position as the country’s No.2 Malay station with 3.7
million listeners and its breakfast show grew to reach 1.9 million weekly listeners.
SINAR’s Exclusive Audience increased from 846k to 1.1m while its TSL settled at 9hrs
CHINESE RADIO STATIONS
MY FM retained its position as Malaysia’s No.1 Chinese station with a reach 2.0
million weekly listeners. Breakfast and Drive attracted 1.3 million and 1.2 million
listeners respectively. Average Audience grew to 122k and TSL increased to 10hrs
06mins. For the 11th successive survey, Jack, Mei Yan & Jeff continued to be the
No.1 Chinese Breakfast show in the country.
MELODY FM grew its listenership by 70%, from 313k to 533k listeners. Its Exclusive
Audience increased from 110k to 195k, its Average Audience grew from 20k to 35k
and its TSL was 10hrs 52mins.
ENGLISH RADIO STATIONS
hitz fm maintained its position as the No.1 English station in the country with 1.1
million listeners. It has the No.1 English Breakfast and Drive shows with 436k and
496k listeners respectively. hitz fm has an Exclusive Audience of 134k and grew its
TSL to 6hrs 08mins.
LiteFM grew by 11% to reach 265k weekly listeners. It also had the highest TSL
amongst all English stations with 9hrs 59mins per week and an Exclusive Audience
increase from 58k to 80k
MIX fm now has an audience reach of 161k weekly listeners. An Exclusive Audience
of 22k and TSL of 6hrs 09mins.
TAMIL RADIO STATION
listeners. The station’s Exclusive Audience and Average Audience increased from
927k to 977k and 192k to 210k respectively.