Sep 22, 2014

How a soft toy collector won herself a Pandora Bracelet....

Fruitale Crowns Winners of the Fruitale Queen–Be Fabulous Contest

Soft Toy Collector With Over 300 Toys Wins! 

Fruitale FairWhite UV, the only shower cream and bar soap with 100% organic fruit extracts and yogurt, crowned the winners of the Fruitale Queen-Be Fabulous contest, here, today.

The contest that was held from May 5 to July 13, 2014 aimed to engage with its customers in a fun and exciting way by allowing them to showcase their collections. Winners of Fruitale Fabulous Queens, received PANDORA Bracelets worth RM3,200 and Fruitale FairWhite UV products. Ten weekly winners received cash prizes of RM100 each and Fruitale FairWhite UV product hampers, too!

Ms Narashatul Shima, 37, from Malacca was crowned as the most fabulous Fruitale Queen for her soft toy collection that runs into the hundreds.  

According to Mr. Francis Ng, General Manager, Household and Personal Care, Marketing Division, Lam Soon Edible Oils Sdn Bhd, the response to the Facebook contest was encouraging.

“We received entries from both women and men, with varied collections including toys, books, shoes, celebrity merchandise and key chains, all unique in their own way.  The passion these contestants show for their collections is amazing as is their support for Fruitale FairWhite UV. We will continue to reward our customers through more engagement initiatives in the near future,” said Mr. Ng.

“My family and I are a huge fan of Fruitale FairWhite UV product range. The fruity scent of the soaps and shower cream energizes my day and I feel fresh after every shower. I did not expect my many years of collecting soft toys will win me a charming PANDORA Purple Morning Butterfly set worth RM1,600 as well as Fruitale products,” Ms Narashatul Shima said.

The first runner up, Ms Vasanta from Semenyih won herself a PANDORA Enchanted Purple set worth RM1,095 for her son’s Ultraman figurine  collection, while the second runner up, Ms Jaslina Ahmad took home a PANDORA starter set worth RM547 for her collection of novels.

Winners were chosen based on the uniqueness and extensiveness of their collections, creativity in presentation and votes from their supporters.

The event also saw the soft launch of the Fruitale FairWhite UV Olive Oil Range. Contest winners and members of the media were treated to a rejuvenating foot massage using the Fruitale Olive Oil range courtesy of members of the Malaysian Association for the Blind (MAB).

Fruitale FairWhite UV Olive Oil Range
The range features two variants, Pure Olive Oil, that is gloriously rich and safe for use on babies’ skin, and Lite Olive Oil, that contains lavender essential oil that is traditionally used to soothe and relax.  

Both Fruitale FairWhite UV Olive Oil variants are enhanced with the proprietary BioWhite Triple Action Serum that provides a beauty boost of multivitamins such as vitamin A, C and E as well as Omega 3 and 6 which further moisturizes, and evens out skin tone for healthier looking skin, hair and nails.

 According to Lam Soon Edible Oils Sdn Bhd, Household & Personal Care General Manager, Mr. Francis Ng, the Fruitale FairWhite UV Olive Oil range is a must-have for beauty and health-conscious women who look for value-added and safe products to protect and improve their skin, hair and nails.

Pricing and Availability

Fruitale beauty bar soaps enriched with 100% Organic fruit extracts and yogurt milk are available at RM2.65 for a pack of 3x80gm bars, while Fruitale beauty shower creams is available at RM9.90 for 1,000ml streamlined dispenser bottles.  Both Fruitale FairWhite UV Olive Oil variants are available nationwide, retailing at RM7.20 for 150ml.

To be part of Fruitale community, choose to “Like” Fruitale at  


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